New U.S.
Lamp Labeling
Requirements
Released
Colker, Fleischer and Seidman Named
Pillars of the Industry
The U.S. Federal Trade Commission’s (FTC’s) new consumer labeling
requirements for medium screw-based
lamps, announced in June, require
manufacturers of incandescent, compact
;uorescent and LED lamps to employ
new labeling on consumer packaging by
mid-2011.
The new packaging is intended to
help consumers choose the most efficient lamps for their needs.
For the first time, the label on the
front of the package will emphasize the
lamp’s brightness as measured in lumens,
rather than a measurement of watts.
“While watt measurements are familiar
to consumers and have been featured on
the front of light bulb packages for de-
cades, watts are a measurement of energy
use, not brightness,” stated the FTC in
its press release. “As a result, reliance on
watt measurements alone make it difficult
for consumers to compare traditional in-
candescent bulbs to more efficient bulbs,
such as compact fluorescents.”
The new front-of-package labels also
will include the estimated yearly energy
cost for the particular type of lamp.
The back of each package will have
a “Lighting Facts” label modeled after
the “Nutrition
Facts” label that is
currently on food
packages. The
Lighting Facts label
will provide information about:
; Brightness
; Energy cost
; Life expectancy
; Light appearance (for example,
“warm” or “cool”)
; Wattage
; Mercury content
The lamp’s brightness, measured
in lumens, and a disclosure for lamps
containing mercury, also will be printed
on each lamp.
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Alan Colker, Jack D.
Fleischer, CLC,
and Rick W.
Seidman will be
honored with
the 2010 Pillar
of the Industry
Award during the closing banquet of the
ALA Annual Conference Sept. 22 at the
Encore at Wynn resort in Las Vegas.
The annual awards recognize up
to three ALA members (
manufacturers’ representative, showroom and/
or manufacturer) for their unique and
meaningful service to advance the lighting industry and the ALA’s program and
mission during the previous 18 months.
Award recipients, nominated by ALA
members and staff, are selected by the
ALA Awards Committee.
Colker Fleischer
ing three in the
last 18 months.
“Alan has
continu-
ously promoted
education in
his area and
encouraged
individuals to be educated within their
industry through the ALA’s training
programs,” said Nicole Juneau, director
of education for the ALA. “His seminars
are always very well planned and highly
regarded by attendees.”
In addition to his educational
contributions, Colker is an active mem-
bership recruiter, serving on several
membership campaigns, and a support-
er of the ALA BiNational Advertising
and PR Program.
Seidman
Alan Colker
Alan Colker, president of Alco
Lighting Sales Inc. in Richmond, Va., is
a long-time supporter of the ALA edu-ational program, sponsoring more than
25 regional seminars for his showroom
customers over the past 14 years, includ-
Jack D. Fleischer, CLC
Jack Fleischer, CLC, president of
Hermitage Lighting Gallery in Nashville,
Tenn., is heavily involved in ALA
government affairs issues and currently
serves as chair of the ALA Political
Action Committee (ALA-PAC).
Continued on Page 15
Light Watch
Mark your calendars now for these
upcoming lighting events.
Sept. 6-10
ALA Recorded Webinar: How to Sell
Lighting Controls and Increase Your
Profit Margins
Sept. 16
ALA Recorded Webinar: The LED
Products Every Showroom
Should Stock and Sell
Sept. 20-22
2010 ALA Annual Conference
Encore at Wynn Las Vegas
Oct. 4-8
ALA Recorded Webinar: How to Layout
a Lighting Plan Quickly and Accurately
for Maximum Sales Effectiveness
Oct. 21
ALA Live Webinar: The Dawn of a
New Era: How The Lighting
Revolution Can Help Showrooms
Become More Profitable
Jan. 20-24, 2011
Dallas International Lighting Market
Sept. 11-13, 2011
2011 ALA Annual Conference
The Breakers, Palm Beach, Fla.
Six ALA Members Honored at Inaugural
Showroom of the Year Awards
Acrowd of industry representatives was
on hand at the Dallas
Market Center June 24
as six ALA members
were honored during the
inaugural Showroom of
the Year Awards.
Organized by
Residential Lighting
magazine in partnership with the Dallas
Market Center, the awards recognized
a winning showroom of the year in
each of three revenue categories and
honored three additional showrooms
for special achivements.
“There are no better examples of busi-
ness achievement in
North America than
the inspiring winners
of the Showroom of the
Year Awards,” said Bill
Winsor, president and
CEO, Dallas Market
Center. “We congratulate
these exceptional busi-
nesses and wish them
continuing success.”
Winners included:
Revenue Over $5 Million
Lighting Unlimited, Houston, Texas
Revenue Under $5 Million
Prima Lighting, Vaughan, Ontario
Bill Winsor, president/CEO of Dallas
Market Center, welcomes attendees to the
inaugural Showroom of the Year Awards
along with Ed Gillette, president/CEO of
Residential Lighting publisher Scranton
Gillette Communications.
Continued on Page 11
IN THIS ISSUE
2 Government Affairs
5 Showroom Management
6 Education/Training
8 2010 Conference
9 Member News
12 Association News
13 Rep Success
14 June Market
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.
Continued on Page 7
