EDUCATION/TRAINING
Upcoming CLC-Credit Live Webinars
Registration forms may be downloaded from www.americanlightingassoc.com/ members. Contact Nici Juneau at 800-605-4448, ext. 226, for more information.
The LED Products Every
Showroom Should Stock
and Sell
Date: September 16
Time: 11 a.m. Central
Instructor: Joe Rey-Barreau
Credit: 1 CLC hour
Member Cost: $39
In this webinar, you will learn:
; Which LED products are most
essential for showrooms to stock
and sell
; Home lighting applications
where LED should be our only
product suggestions
; The newest LED technologies
and how they are reshaping the
marketplace
; Tips for using LEDs to increase
a showroom’s visibility in the
marketplace
; How to promote the idea that
“Lighting of the Future is Here
Today” to build stronger market
penetration and increase rela-
tionships with home builders
SPONSORED BY
GU24 CFL Lamps:
Why They Should
Become a Major Part
of Your Sales Focus
Date: November 18
Time: 11 a.m. Central
Instructor: Joe Rey-Barreau
Credit: 1 CLC hour
Member Cost: $39
In this webinar, you will learn:
; How GU24 CFL lamps may
soon overtake incandescent
lighting as the primary light
source in decorative lighting
; How to easily explain the
features and benefits of
GU24 lamps
; How to choose between self-ballasted GU24 lamps and non-ballasted lamps
; How GU24 lamps are
integrated into the ENERGY
STAR program
SPONSORED BY
Upcoming CLC-Credit
Recorded Webinars
Recorded sessions are available for a week at a time and can be accessed day or night. Upon viewing the recorded session, registered viewers will receive one
CLC credit hour towards their accreditation.
Registration forms may be downloaded from www.americanlightingassoc.com/
members. Contact Nici Juneau at njuneau@americanlightingassoc.com or 800-605-
4448, ext. 226 for more information.
How to Sell Lighting
Controls and Increase Your
Profit Margins
Dates: Sept. 6 – Sept. 10
Instructor: Joe Rey-Barreau
Credit: 1 CLC hour
Member Cost: $39 per viewer
Recorded April 2009
SPONSORED BY
How to Layout a Lighting
Plan Quickly and Accurately
for Maximum Sales
Effectiveness
Dates: Oct. 4 – Oct. 8
Instructor: Joe Rey-Barreau
Credit: 1 CLC hour
Member Cost: $39 per viewer
Recorded Jan. 2010
SPONSORED BY
www.americanlightingassoc.com
Congratulations New CLMR
Steve Kelley
Steve Kelley, principal of Pinnacle Lighting
Agency in Coppell, Texas,
recently earned the Certified
Lighting Manufacturers’
Representative (CLMR) accreditation from the ALA.
A native of Birmingham, Ala., Kelley
earned a BS degree in Marketing from
the University of Alabama–Birmingham
(UAB) in 1995, and, after holding
sales jobs in retail salon products and
transportation, took a chance on a job
offer from Juno Lighting Group’s Dallas,
Texas, office in January 2000.
“The in-depth lighting industry training I received from Juno was invaluable
to me as I began my career in lighting,”
said Kelley. Coupled with that
training and a strong belief
in customer service and rela-
tionship-selling, Kelley created
Pinnacle Lighting Agency in
2003. The agency represents
lighting manufacturers in
the North Texas/Dallas/Fort
Kelley believes “the CLMR certifica-
tion, along with active membership in
the ALA, is an essential part of being a
professional lighting rep. The certification
helps show manufacturers that they have
a strong, committed representative of
their company, and it shows customers
that they have a knowledgeable, reliable
partner who can help them be successful.”
New Certified Lighting Consultant
As of Aug. 10, 2010
Accent Lighting
Bob Warmbold
New Certified Lighting
Manufacturers’ Representative
As of Aug. 10, 2010
Pinnacle Lighting Agency
Steve Kelley
New Lighting Specialists
As of Aug. 10, 2010
Electro Lighting
Xavier Carrillo
Euro Lights & Electric Group Inc.
Julius Conus
Hermitage Lighting Gallery
Andi Anderson
Jackie R. Byrd
Rusty M. Culp
Derrick Keith Hayes Jr.
Irene Martin
Robert W. Rodgers
Phil Smart
Harold D. Sowell
Illuminations
Natasha Salem
Juno Lighting Group
Anita Majundar
Metro Lighting
Joseph Frisella
Nicholas Frisella
Norburn Lighting & Bath Centre
Colleen Glendinning
Larry Lundgren
Northwest Electrical Supply Co. Inc.
Kristen Kordecki
Chuck Prickett
Sarah Reinol
Owensboro Winnelson
Jenney Payne
Passion Lighting
William Carl Gensert
Park Lighting
Tim Pasma
Geoff Vogan
Radiance By Design
Kristine Jensen
Schaedler Yesco Distribution Inc.
Jimmy Zito
Southland Plumbing Supply Inc.
Loni Vinturella
Western Montana Lighting
Paige Goode
Jim Kane
Winteriors
Angel Clan
Wolfers Lighting Inc.
Meagan Gagnon
Twenty-five ALA members attended the Four-Day Residential Lighting Course, sponsored by Juno Lighting Group,
in Chicago this June. After class, instructor Stan Johnston, CLC, CLMR, (fifth from right) and several attendees took
an informal field trip to local showroom Lightology, which displays outdoor lighting fixtures on its rooftop deck in
downtown Chicago.
www.lightrays-digital.com
