Conference Updates
Book Hotel Reservations Online
To obtain the ALA’s special group rate
of $179 a night, attendees should make
their Breakers Palm Beach hotel reserva-
tions online through the resort’s system.
A hotel reservation link is available at
www.ALAConference.com. you may
also call the hotel reservations line at
888-273-2537.
If you need help making your hotel
reservation, please contact Beth Bentley
at bbentley@americanlightingassoc.com.
Showroom Scholarships
Available
A limited number of manufacturer-sponsored scholarships covering the
registration fee and hotel for one
delegate are available to ALA member
showrooms, with preference given to
showrooms that have not sent a delegate
to Conference before.
For more information and to obtain a
scholarship form, contact Eric Jacobson
at ejacobson@americanlightingassoc.
com or Beth Bentley at bbentley@
americanlightingassoc.com or call 800-
605-4448 (ext. 224 or 228).
Manufacturers’ Booths
Going Fast
As of Feb. 8, only 10 of the 54 spaces
remain available for the Manufacturers’
Exhibit Luncheon at Conference. This
popular event allows manufacturers to
share product and company information
with showrooms in a no-pressure, non-
sales environment.
Annual Golf Tournament
The 2011 ALA Annual Golf
Tournament will be held at the hotel’s
onsite golf course, the par-70 Ocean
Course, which was Florida’s first 18-
hole golf course. Recently redesigned
to restore a vintage feel, its 6,167 yards
demand exact shot-making. From the
first tee until the final approach on the
18th hole, this meticulously maintained
course entices and challenges golfers of
all levels.
The tournament entry fee is $179
through June 30, and all proceeds
benefit the ALA Education Foundation.
To register for the tournament, contact
Elizabeth Ware at eware@americanlight
ingassoc.com or call 800-605-4448,
ext. 221.
If you are interested in sponsoring
golf holes, drink carts or prizes, contact
Wendy Rollins at wrollins@american-lightingassoc.com or 800-605-4448,
ext. 222.
Congratulations, Winners!
Congratulations to the following winners of the 2011 ALA Annual Conference drawings. The ALA will have many drawings over the coming months, with the
next drawing slated for March 31 for $500 in Breakers Bucks. All Conference attendees who have paid their registration fees are eligible for the upcoming drawings.
The winners so far:
▶ Adam Cohen
Ricci Sales Agency
$250 in “Breakers Bucks”
▶ Lucy Dearborn
Lucia Lighting and Design
$50 in “Breakers Bucks”
▶ Shannon Ellis
CGE Sales
Free use of a cabana at The Breakers
▶ John Landolt
Wholesale Supply Group, Inc.
Free Delegate Registration
▶ Skip Leigh
Lighting by Fox
Free Room Night
▶ Tom Lillie
Holtkoetter International, Inc.
$250 in “Breakers Bucks”
▶ Rita Santon
Coventry Lighting, Inc.
Free Guest Registration
▶ Bob Warmbold CLC
Accent Lighting
Free Delegate Registration
Conference Schedule
Times and events are subject to change.
7:30 a.m. – 8:45 a.m.
8 a.m. – 7 p.m.
8:45 a.m. – 10:45 a.m.
1 p.m. – 5 p.m.
Noon – 6 p.m.
5: 15 p.m. – 7 p.m.
7 p.m. – 8:30 p.m.
Sunday, Sept. 11
Finance Committee Meeting
Registration Open
Board of Governors Meeting
Networking Group Meeting
Golf Tournament
New Member Orientation/Reception
Gala Welcome Reception
7 a.m. – 5 p.m.
8 a.m. – 9:45 a.m.
10 a.m. – Noon
11 a.m. – 1 p.m.
12: 15 p.m. – 2: 15 p.m.
2:30 p.m. – 4:30 p.m.
5 p.m. – 6 p.m.
Monday, Sept. 12
Registration Open
Opening Breakfast/General Session
Seminars
Spouse/Guest Event
Business Lunch
Seminars
Young Executives Reception
7:30 a.m. – 5 p.m.
8 a.m. – 9:45 a.m.
10 a.m. – 11:45 a.m.
Noon – 2:30 p.m.
2:45 p.m. – 4:30 p.m.
6:45 p.m. – 7: 15 p.m.
7:30 p.m.
Tuesday, Sept. 13
Registration Open
Breakfast/General Session
Seminars
Manufacturers’ Exhibits/Lunch
Seminars
Reception
Annual Banquet
Conference Sponsors
As of Feb. 8, 2011
www.americanlightingassoc.com
www.lightrays-digital.com
