2017 Lighting for Tomorrow Award
The 2017 Lighting for Tomorrow ( LFT ) awards were announced at the
ALA Conference, Sept. 12 in Vancouver, B.C. The LFT competition challenges
manufacturers to develop residential lighting products that successfully
incorporate advances in both design and energy efficiency. The awards
recognize exceptional new products designed to help meet customer
expectations and leap over market barriers that inhibit the adoption and
use of energy-efficient residential lighting products.
Decorative Fixture Category
Blackjack Lighting Iridium Pendant
Project Greener Planet Dharma
AFX, Inc. Post
Judges Design Award
Hubbardton Forge Zephyr LED Pendant
Task Lighting Fixture Category
Good Earth Lighting 3-Head Motion-Activated Flood Light
WAC Lighting DUO AC LED Color Option Light Bar, Silo X20, and Oculux
L’Image Home Products Dimmable Ultra Slim LED Undercabinet Wave with
Integrated Wave Sensor
See page 2 for the continuation of this story.
Lighting for Tomorrow winners accept their awards in Vancouver, B.C.
Call for 2018 Lighting Magazine
The next issue of Lighting magazine will hit newsstands April 2018.
Manufacturers who support the ALA BiNational Advertising and
PR Program are invited to submit images for Lighting magazine by
Nov. 17. The magazine, in its 12th year of production by the ALA
BiNational Program, in partnership with Better Homes and Gardens
Special Interest Media, is the only national consumer magazine
dedicated solely to the residential lighting and ceiling fan industry.
The 2018 edition will feature even more lighting design and content
geared toward ALA showroom member customers. More information
on lighting kitchens, bathrooms and outdoor spaces will be included
in this year’s issue.
Additionally, product and application photos will again be seamlessly
integrated throughout the sections. Text and photographs will work
together to give readers insight into lighting their homes, and the
combination will highlight trends, interesting shapes and notable
materials. Each section will also end with a Bright Ideas spread, which
will be filled with hardworking tips and ideas.
The front of the book will highlight interesting current topics in lighting,
including light bulb advances, ceiling fans, smart home controls, the
Lighting for Tomorrow awards, lighting and color, and more. In the back of
the book, there will once again be a detailed lighting workbook designed
to help readers plan and budget for their lighting designs.
Manufacturer Photographs Due Nov. 17
The 2018 issue will exclusively feature photography by ALA Manufacturers.
All ALA manufacturers who participate in the BiNational Advertising and
PR Program are encouraged to submit product and application photos
by Nov. 17, 2017. Photos must be in digital format and a minimum of
300 dpi resolution. All images may be emailed to Kelly Roberson at
firstname.lastname@example.org, or mailed to 2831 Ridge Road, Des Moines,
Iowa 50312, along with the photo submission form. The 2018 photo
submission form is available at americanlightingassoc.com, or members
can email Amy Wommack at email@example.com
for a copy. Members will receive a response indicating receipt of their
submissions. Extremely large files should be sent via CD, Dropbox,
We Transfer, or through FTP download.
Advertising Space Reservations
Advertising space in Lighting is reserved for ALA manufacturer
members. Full-page and half-page advertising space is available. Ad
closing is Feb. 7, 2018. ALA members interested in advertising in the
2018 issue should contact Larry Lauck, ALA executive vice president,
at firstname.lastname@example.org or 800-605-4448, ext. 227
Next Set of Sales Training Courses
to Launch in December
The next three courses in the ALA Sales Training course series are set to launch
this December. The courses, created in partnership with Mark Okun, LS, of Mark
Okun Consulting, cover basic sales training. Each webinar presents some of the
fundamental and foundational information needed in the retail selling process
for lighting showrooms.
The courses set to launch in December include:
Lesson 4: Greetings & Relationships - Introduction to Interpersonal Skills
Lesson 5: Discovery – What is the Customer Really Buying?
Lesson 6: Presentation – It’s Showtime!
ALA members will be able to purchase the courses online in the ALA member
store. The first three courses on a success mindset, today’s customer and the
consumer-driven process are already available in the store for purchase. Members
will receive an email notification when the next three courses are online.
NOVEMBER/DECEMBER 2017 VOLUME 46 • NUMBER 12 americanlightingassoc.com
IN THIS ISSUE
Board of Governors
Putting the Consumer