Continued from ALA website story on front page.
Professional Education Module
One of the ALA website’s most practical improvements is the new professional
education module. Members will now be able to track their education credits,
keep up with certifications, and review their past courses and training. The
system will also feature automated reminders, which will be sent to members
when it is time to renew their certifications. These upgrades will allow
members to take control of their professional education process and better
track what they have completed.
Design and Consumer Content
ALA strives to work for its members to promote the importance of lighting,
controls and ceiling fans, with the ultimate goal of selling more of these
products. Therefore, the face of the new ALA website will primarily focus on
ALA-member products and lighting design ideas and inspiration.
This section will be image focused, an idea that was pulled from ALA’s recent
consumer research, which indicates consumers look to Pinterest and prefer
to review image-based content for inspiration when shopping for lighting.
This layout will allow ALA to showcase its manufacturer members’ beautiful
products and photography.
The design site will contain a wealth of blog articles covering top trends,
technical information, tips from lighting professionals, video content and more.
This site will be aimed at consumers who want to upgrade their lighting. It
can also be used by ALA members to help their customers envision and plan
the lighting they want in their home. Galleries will demonstrate the effects
of layered lighting, dimmers and modern controls, and go over the current
choices in light bulbs.
Rey-Barreau to be Inducted
into Lighting Hall of Fame
During the 2017 ALA Annual Conference in
Vancouver, B.C., Joe Rey-Barreau, AIA, IES, will be
inducted into the Lighting Hall of Fame.
Rey-Barreau is an architect and lighting designer
with more than 30 years of experience. He began
working with ALA as an education consultant and
instructor in 1995. Since then, he has developed
hundreds of lighting education courses and online
webinars for both the lighting industry and allied
professionals, such as architects, engineers and
“Joe has been instrumental in the developing the core training for ALA,” said
Nici Juneau, ALA director of education. “He has been involved in almost every
aspect of training ALA has offered over the past 20-plus years. His lively spirit
and knowledge make him a wonderful inspiration to the industry.”
Rey-Barreau has served as the instructor for ALA’s four-day Residential Lighting
Training Course, typically hosted outside of Chicago. Through his instruction,
he has helped many members earn their Lighting Specialist designations.
Rey-Barreau has also served as the editor of the Residential Lighting Training
Manual, which is one of the most comprehensive training documents available
to the industry.
“Every turn of the way, Joe has been a vital resource for the industry,” said Eric
Jacobson, ALA president and CEO. “He has always been there to help members
increase their lighting knowledge and sales abilities, and we are excited to
recognize him as our newest Hall of Fame recipient.”
In addition to his work with ALA, Rey-Barreau is the founder and education
director of LED University, which offers online seminars focused on current and
developing LED design trends and technology updates. Rey-Barreau is also an
associate professor with tenure in the College of Design at the University of
Kentucky, where he has received numerous teaching awards.
Rey-Barreau’s dedication to educating lighting professionals and ALA members
has had a profound impact on both the industry and the association.
As of Aug. 8, 2017
Basil Solutions, LLC, Chargin Falls, Ohio
ESR Commercial, Westlake Village, Calif.
Lost & Found, Inc., Mooresville, N.C.
Kinetic Electric, Mill Valley, Calif.
Aterra Designs, Scottsdale, Ariz.
Marlena Design Group, Denver, Colo.
GamaSonic USA, Inc., Atlanta, Ga.
Gem Sales & Marketing,
Harry L. Sterns, Portland, Ore.
Lighting Resource Group, Dallas, Texas
Motivated Sales Associates,
MRTC Sales, Kirkland, Wash.
Earth Elements Design Center,
Gallatin Gateway, Mont.
Frank Webb Home – Division of FW
Webb Company, Bedford, Mass.
Kitchens & Baths by Briggs, Omaha, Neb.
Lighting & Reflections, LLC,
Lighting Unlimited Inc.,
Cameron Park, Calif.
Luxury Products Group
Mathes of Alabama Electric Supply Co., Inc.,
Posh Lighting, Allen, Texas
Smart Lighting & Décor, Inc.
Union Lighting and Furnishings
Wimberly Glasswork,s Inc.
The new site will include directory information for all members. A store locator
will show ALA-member showrooms and certified professionals, as well as a
listing of product types provided by ALA manufacturers. The locator services will
be upgraded to include an interactive map, as well as a sleek, easy-to-navigate,
consumer-friendly design. Members will also have
access to the full membership directory listing
all companies and professionals.
encouraged to review the
latest ALA Membership Directory.
If their information has changed,
they may contact ALA with updates.
An email announcing the launch of
ALA’s new website will go out to all
members as soon, as the site is live.