Author of The
Fred Factor
to Speak at
Conference
Michael Ber To Be Inducted
Into Lighting Hall of Fame
Light Watch
Committee;from
1995-2002.
He;currently;serves;on
the;Long;Range;Annual
Conference;Planning
Committee;and;the;Finance
Committee.
Ber’s;other;ALA;leadership
roles;include:
▶ 1979-1990;—;Board
of;Directors,;Showroom
Division
▶ 1983-1987;—;Executive;Committee
▶ 1985;—;Co-Editor,;Sales
Training;Course
▶ 1987;—;Recognized;as;“Lighting
Person;of;the;Year”
▶ 1996-1998;—;Chair,;Showroom
Steering;Committee
▶ 2000-2008;—;Board;of;Governors
▶ 1996-1998;—;Member,;BiNational
Task;Force
▶ 2003-2006;—;Chair,;Awards;and
Recognition;Committee
▶ 2004;—;Co-Chair,;BiNational
Advertising/PR;Recruitment
Committee
Ber;and;his;wife,;Tammy,;have;been
married;for;37;years.;They;have;two
children,;Jeff;(Michelle);and;Anne
(Brandon),;and;two;grandchildren,;Jim
and;Stephen.
Michael;H.;Ber,;CLC,;presi- dent;of;Lighting;Inc.;in
New;Orleans,;will;be;inducted
into;the;Lighting;Hall;of;Fame
Sept.;22;at;the;ALA;Annual
Conference;in;Las;Vegas.
The;son;of;Lighting;Inc.
founder;Jimmie;Ber,;he;has
nearly;40;years;of;experience
in;the;lighting;industry.
“Like;most;second;gen-
eration;ALA;members,;I’ve
been;in;the;lighting;business;most;of
my;life,”;said;Ber.;“I;began;working;part
time;during;summers;in;high;school
and;continued;working;during;college.
I;joined;Lighting;Inc.;full;time;in;1972.”
He;has;served;in;multiple;leadership
positions,;including;chair;of;the;Board
of;Directors,;Showroom;Division,;in
1987;and;chair;of;the;ALA;Board;of
Governors;in;2005.
Attending;his;first;ALA;Annual
Conference;in;1975,;Ber;has;helped
plan;many;of;the;Conferences;since,
chairing;the;Annual;Conference
Committees;in;1982;and;2003;and
the;Long-Range;Conference;Planning
Mark;Sanborn, author;of;the
international;best-seller;The Fred Factor:
How Passion in Your
Work and Life Can
Make the Ordinary
Extraordinary, will;be
a;featured;speaker;at;the;2010
ALA;Annual;Conference;in;Las;Vegas
this;September.
President;of;Sanborn;&;Associates,
Inc.,;an;idea;studio;dedicated;to;devel-oping;leaders;in;business;and;in;life,
Sanborn;is;the;author;of;seven;books;and
a;noted;authority;on;leadership,;team
building,;customer;service;and;change.
He;has;created;and;appeared;in;20
videos;and;numerous;audio;training
programs,;including;Team Building: How
to Motivate and Manage People, which
made;it;to;the;number;two;spot;for
bestselling;educational;video;series;in
the;U.S.
Sanborn’s;list;of;clients;includes
Hewlett;Packard,;RE/MAX,;Harley-Davidson,;Costco;and;the;U.S.;Dept.;of
the;Interior.
At;the;ALA;Annual;Conference,
Sanborn;will;present;his;latest;keynote
topic,;The Encore Effect – How to Give a
Remarkable Performance in Anything You
Do. The;address;will;illustrate;how
employees;and;organizations;can;keep
customers,;colleagues;and;others;want-ing;to;come;back;for;more.
Attendees;will;learn;how;how;to;use
SCALES;(Summarize;Critical;Actions
Learn;Essential;Skills),;use;preparation
to;virtually;assure;success,;keep;polish-
ing;to;2LU:;two;levels
up;and;avoid;perfor-mance;pitfalls.
Find;more;informa-tion;on;Sanborn;at
www.MarkSanborn.
com.;To;register;for
the;2010;ALA;Annual;Conference,;visit
www.ALAConference.com.
May 3-7
ALA Recorded Webinar: The Reality and
Myths of Energy Efficient Lighting
May 20
ALA Live Webinar: Concepts and
New Technologies for Bath and
Vanity Lighting
May 31 – June 4
ALA Recorded Webinar: Sizing
Techniques for Decorative Fixtures in
Large Vaulted Spaces
June 17
ALA Live Webinar: Are Incandescent and
Halogen Lighting Going Away? How to
Prepare for an Energy-Efficient Future.
June 24-27
Dallas International Lighting Market
sept. 20-22
2010 ALA Annual Conference
Encore Las Vegas
In ThIs Issue
Finalists Announced for Showroom
of the Year Awards
ALA;member;showrooms;make;up more;than;two-thirds;of;the;finalists
for;the;inaugural;Showroom;of;the;Year
Awards;to;be;presented;by;Residential
Lighting;magazine;and;the;Dallas;Market
Center;during;the;June;2010;Dallas
International;Lighting;Market.
One;Showroom;of;the;Year;Award;in
each;of;three;dollar-volume;categories;will
be;presented;from;a;field;of;10;finalists.
Additionally,;awards;will;be;presented
for;Outstanding;Merchandising;Display,
Exceptional;Community;Involvement;and
Most;Significant;Achievement;to;show-
rooms;out;of;all;30;finalists.
The;2010;Showroom;of;the;Year
finalists;are:
Revenue Under $2 Million
▶ Bright;Light;Design;Center,;King;of
Prussia,;Pa.
▶ Lakes;Region;Lighting;Center,
Laconia,;N.H.
▶ Lappin;Lighting,;Minneapolis,;Minn.
▶ Lighting;Innovation,;Laguna
Niguel,;Calif.
▶ Lillian;Strickler;Lighting,;Oklahoma
City,;Okla.
▶ Pace;Lighting;Inc.,;Savannah,;Ga.
Continued on Page 9
2;Government Affairs
3;Technology/Energy Efficiency
6;Showroom Management
7;Rep Success
8;2010 Conference
10;Member News
12 Education/Training
14;June Market
15;Association News
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.
