Author of E-Mail Marketing
for Dummies Returns to Annual
The U.S. Environmental Protection Agency (EPA) released the first
draft its ENERGY STAR Program
Requirements for Luminaires on May
10. The new specification is intended to
replace the Residential Light Fixtures
(RLF, V4.2) and Solid State Lighting
(SSL, V1.1) specifications.
Earlier this year, the ALA, the
National Electrical Manufacturers
Association (NEMA) and the Lighting
Research Center hosted a roundtable
meeting in Washington, D.C., to provide
the EPA with input on how residential
LED lighting fixtures could qualify as
ENERGY STAR products in the future.
“Our key objective was to make
certain that fixtures incorporating LEDs
or any other light source would not be
subjected to expensive photometric
testing unless such testing was essential
to ensure energy-saving performance.
We’re particularly concerned about
having to test each version of the fixture
produced in order to qualify that version
as ENERGY STAR products,” said ALA
President Dick Upton. “We are pleased
that, for the most part, the EPA has
agreed with that and other positions of
A chart detailing which of the ALA
positions were adopted into the new
requirements is on page 2.
Comments on the first draft of the
specifications were being received by the
EPA until June 21, and the next draft is
expected to be released in July.
The specification development process, including subsequent specification
drafts and stakeholder comment periods, is anticipated to conclude in the fall
2010. Until the Luminaires specification
is finalized, existing specifications will
remain in force.
Web marketing expert and small business consultant John Arnold will be a
featured speaker and seminar
leader at the 2010 ALA
Annual Conference in Las
Vegas Sept. 20-22, his second
Arnold writes the
Marketing Tools &
Technologies column for Entrepreneur
Magazine and is the author of several marketing books including Web
Marketing All-In-One Desk Reference for
Dummies, E-Mail Marketing for Dummies,
and Mobile Marketing for Dummies.
His presentations on practical web
marketing were popular at the 2009
Annual Conference, and he returns as
the featured speaker during this year’s
Tuesday morning general session.
Arnold’s presentation, titled Turning
On-Line Leads into Loyal Customers, will
address how web marketing can move
prospective customers closer to a buying decision.
In addition, Arnold will lead two
seminars during the event,
one for showrooms and
another for manufacturers.
Using the Web to Find New
Customer for Showrooms
will cover the basics of
search engine marketing
and give showrooms tips
for producing effective
online ads and for using social media to
attract potential customers.
Web Site Strategies for the Manufacturer
will include discussions on how manufacturers can drive new business customers
to their sites using search engine optimization and online ads. Arnold will also give
tips for using social media and blogs to
build relationships with potential customers and discuss how web communications
can be used to educate customers and
For more information and a 2010
ALA Annual Conference registration
form, visit www.ALAConference.com.
John Arnold may be reached through
his website at www.JohnArnold.com.
Mark your calendars now for these
upcoming lighting events.
ALA Recorded Webinar: LED and
Solid State Lighting Update
ALA Live Webinar: Dimming and
Lighting Controls: High Tech Products
to Increase Your Profit Margins
ALA Recorded Webinar: What’s New
in Recessed Lighting and How to Sell
Recessed Lighting for Maximum Profit
ALA Live Webinar: How New Concepts
in Crystal Design Can Expand Your
2010 ALA Annual Conference
Encore at Wynn, Las Vegas
Jan. 20-24, 2011
Dallas International Lighting Market
Sept. 11-13, 2011
2011 ALA Annual Conference
The Breakers, Palm Beach, Fla.
More than 100 Lighting for
Tomorrow Entries Received
Atotal of 107 products from 45 manufacturers were entered into the seventh Lighting for
This year’s competition is focusing on
lighting control devices and solid state
lighting (SSL) fixtures and replacement
lamps. Of the 107 entered products, 69
are residential luminaires using LEDs, 24
are LED screw-in replacement lamps and
14 are lighting control products.
A judging panel assembled June 10-11
at the California Lighting Technology
Center to evaluate the entries based on
for energy savings,
ease of installation/
use, innovation and
ability to work with
other systems and existing luminaires.
IN THIS ISSUE
2 Energy Efficiency/Technology
3 Showroom Management
4 Government Affairs
6 2010 Conference
7 Rep Success
8 Member News
13 BiNational/Association News
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
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