ALA Launches
Expanded Website,
Online Store
2011 Board of Governors Officers
and Members Elected
Light Watch
Mark your calendars now for
these upcoming lighting events.
A redesigned ALA website was launched recently at www.
americanlightingassoc.com featuring
expanded lighting information for consumers, a revamped Member Store and
a search feature.
Nov. 1-5
ALA Recorded Webinar: Kitchen Lighting
of the Future is Here Today: Are You
Ready to Sell It?
Nov. 18
ALA Live Webinar: How to Specify, Design
and Sell Low Voltage Lighting: Concepts
for Increasing Sales to High-End and
Custom Builders
Dec. 6-10
ALA Recorded Webinar: The LED Products
Every Showroom Should Stock and Sell
Dec. 9
ALA Live Webinar: How to Read
Construction Drawings: Improving
Your Lighting Sales Efficiency by Quick
Analysis of Blueprint Information
“Consumers will find a wealth of in-
formation on the fundamentals of light-
ing as well as guides to lighting different
rooms in their homes properly, feature
articles covering the latest design trends
and photos of some of the newest light-
ing products in a home setting,” notes
ALA Vice President, Communications
Larry Lauck. “Videos of ALA lighting
designers are showcased along with a li-
brary of videos from ALA manufacturers
pointing out their newest products on
display at the Dallas Lighting Market.”
Once a consumer reviews the in-
formation, an easy to use navigational
feature locates their nearest ALA light-
ing showroom.
For members, an upgraded shopping
cart program in the Member Store allows online registration for webinars
and convenient online payment of dues.
Detailed information is available on
ALA educational offerings, and an expanded Conference section will be filled
with information as it becomes available.
Because the site is build on a
Content Management System, ALA
staff will be able to update information
on the site as needed without having to
wait on a webmaster.
Funding for the website update was
approved by the Board of Governors in
January.
Officers and members of the 2011 ALA Board of Governors were
elected during the Sept. 21 business
luncheon held at the 2010 ALA Annual
Conference in Las Vegas.
The ALA Board of Governors
consists of 12 persons: four
manufacturers, four manufacturer’s
representatives and four showrooms.
Terms are for three years, and members
may only serve two consecutive terms.
These Board of Governors elections will
take effect January 1.
Officers were nominated by the
2010 Officers Nominating Committee,
chaired by Brooks Mouchette, CLC,
president of Lighting Plus.
Carolyn G. Overman, owner of
Western Montana Lighting, was elected
to succeed Lars Bostrom, CLMR, as
Chair of the Board of Governors.
Clark Linstone, CFO of Lamps Plus,
was re-elected Treasurer for 2011,
while Bob Evans, owner of Showroom
Lighting Sales, was elected secretary.
Tony Davidson, president/CEO of
Kichler, was elected Chair Elect.
Board nominees were selected
by the Governors Nominating
Committee, chaired in 2010 by Greg
Keith, CLMR, president of Keith
Product Placement Ltd.
Freddie Naimer, president of Union
Lighting Co. Ltd., Rick Seidman,
president/CEO of Quoizel, Ray Angelo,
president of Westinghouse Lighting
Corp. and Elise Gilchrist, CLC, CLMR,
president of Lytestyles were elected
to their first term on the Board of
Overman
Gilchrist
Seidman
Angelo
Naimer Evans Linstone Davidson
Continued on Page 13
Jan. 20-24, 2011
Dallas International Lighting Market
Sept. 11-13, 2011
2011 ALA Annual Conference
The Breakers, Palm Beach, Fla.
2010 Lighting for Tomorrow Winners
Announced at Conference
IN THIS ISSUE
2 Energy Efficiency/Technology
The winners of the 2010 Lighting for Tomorrow competition were announced and
awards presented on Sept. 22 at
the ALA’s Annual Conference
in Las Vegas. The eighth annual
competition resulted in seven
awards distributed for SSL fixtures, one award for LED replacement
lamps and three awards for the new
lighting controls competition.
Kichler Lighting
▶ Design Pro LED Broad Roof
LED Path & Spread Light
▶ Design Pro LED Modular
and Disc System
Three products received
Honorable Mention:
Albeo Technologies Inc.
▶ Agito – Intelligent Task Light
Blackstone International Ltd.
▶ Sunter Architect LED Desk Lamp
Cree LED Lighting
▶ CR6™ Downlight.
Twelve companies submitted LED
replacement lamps to be judged, and one
winner was selected:
Philips Lighting
▶ EnduraLED A19 Lamp
Kichler LED Path Light
5 Government Affairs
6 Education/Training
7 Showroom Management
8 Member News
10 2010 Annual Conference
13 Rep Success
14 January Market
Solid State Lighting Competition
Thirty-three companies submitted SSL
fixtures, and six received recognition.
Four products from two manufacturers were selected as winners :
Edge Lighting
▶ Scope LED Pendant
▶ Scope LED Monorail/Track Light
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.
Continued on Page 15
