ALA Aims for Brighter Future with
New, Expanded Programs
2010 Home Lighting
Mark your calendars now for
these upcoming lighting events.
Winners of the ALA’s 2010 Home Lighting Makeover Sweepstakes
for showroom customers were selected
by random drawing this fall. Four prizes,
totaling $10,000, were given away as part
of the promotion.
The winners will be working with their
nearest ALA-member lighting showroom
to give their home lighting a makeover,
and the ALA BiNational Advertising
and PR Program will issue a check to the
showroom to cover the expenses.
Grand Prize - $5,000 Lighting
WINNER: Elisa Marra, Wildwood, N.J.
SHOWROOM: Bright Light Design
Center, Cape May Court House, N.J.
2nd Place - $2,500 Lighting
WINNER: Cyndy Krech, Woodbury, Minn.
SHOWROOM: Muska Lighting Center,
St. Paul, Minn.
3rd place - $1,500 Lighting
WINNER: Derrick Holland, Missoula,
SHOWROOM: Western Montana
Lighting, Missoula, Mont.
4th place - $1,000 Lighting
WINNER: Amy Withrow, Pittsburgh, Pa.
SHOWROOM: Cardello Electric
Supply Co., Cranberry Township, Pa.
The ALA will introduce several new initiatives and expand others
in 2011 as part of its goal
to strengthen members’
businesses, sales of lighting and the association’s
voice. ;e objectives were
approved by the Executive
Committee in November
and are outlined in the
2011 Action Agenda,
mailed to members in
Among the new initiatives being
introduced in 2011 are:
; Creation of a Canadian Government
Affairs Task Force to address legislative and regulatory issues;
; Co-sponsoring the production of
consumer information outlining new
lamp efficiency requirements with the
Alliance to Save Energy (ASE) and
the National Electrical Manufacturers
Association (NEMA); and
; Evaluating expanding the association
through new membership categories.
The association will also serve
members by expanding several existing
programs. Goals include:
; Making all recorded webinar sessions
available to members 24/7;
; Offering a newly updated Residential
Lighting Training Manual;
; Offering a new, updated Lighting
Associate online training
; Increasing the email
circulation of Bright Ideas
e-newsletter from 30,000
to 50,000 consumers;
; Offering more sales
and online marketing
training to members;
; Increasing member-
ship by 12 percent
through a dynamic,
; Evaluating the feasability of conducting networking group meetings
As part of her personal goals, 2011
Board of Governors Chair Carolyn
Overman of Western Montana Lighting
will pay special attention to the association’s mission of promoting lighting
sales through the showroom channel of
“During my tenure as chair, I would
like to give whatever support possible
to strengthen the showroom channel
of distibution of lighting products and
foster the relationships between manufacturers, reps and the showrooms,” she
says. “It is also absolutely vital that we
ensure a successful program of monitoring and impacting the legislation and
regulations that so directly affect manufacturers, reps and showrooms alike.”
Action Agenda Stronger Programs. Stronger Members. Stronger Sales.
ALA Live Webinar: What’s New in LED
Lighting in 2011: Fundamentals to
Jan. 20-24, 2011
Dallas International Lighting Market
ALA Live Webinar: Lighting Regulations:
How Upcoming Changes Will Affect
Sept. 11-13, 2011
2011 ALA Annual Conference
The Breakers, Palm Beach, Fla.
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IN THIS ISSUE
New Lighting Associate Online
Training Program Launching
10 January Market
11 Showroom Management
12 Association News
The sweepstakes ran from April
through September, and consumers
registered for the prize at participating
ALA-member lighting retail showrooms
An new Lighting Associate online training program will launch a;er
the ;rst of the year, featuring 10 updated
courses and a single exam.
The new courses will be delivered
via a webinar format, and each lasts 35
to 45 minutes.
“Until now, members read through
the courses much like a textbook and
took a test after each course,” explains
Nici Juneau, ALA director of education.
“With the new format, it is more like
sitting in class, and there will be a single
exam to pass after viewing all 10 courses.”
Joe Rey-Barreau, University of
Kentucky professor and an ALA con-
sulting director of education, serves as
instructor for the 10 recorded courses cov-
ering the basics of lighting. They are titled:
; Fundamentals of Lighting and
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
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