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ALA Announces
New Education
Initiatives
2011 Lighting Magazine Debuts May 10
Light Watch
Mark your calendars now for
these upcoming lighting events.
The ALA recently introduced several new education o;erings as part of its
goal to provide cutting-edge education
programs to lighting industry professionals. Among the new initiatives are:
Lighting Associate Webinars
The ALA’s new webinar program
allows lighting professionals to earn
the Lighting Associate designation on
their own schedule. After viewing all
10 Lighting Associate webinars online,
members will only need to take one
final exam to earn accreditation.
The Lighting Associate webinar program provides indispensable training
for lighting sales professionals who are
new or returning to the industry. The
webinars cover industry basics such as
lighting and electricity; light sources;
decorative lighting; recessed lighting;
track lighting; ceiling fans; energy-efficient lighting; outdoor and landscape
lighting; dimming and lighting controls;
and kitchen and bath lighting.
“Each webinar is only 35 to 45 minutes long, and all webinars are available
online 24/7,” says Nici Juneau, ALA
director of education. “Also, now there
is only one final exam to take. Members
may order all 10 webinars for $299 or
pay $35 each.”
Copies of the new Lighting magazine for consumers
will hit newsstands across North
America on May 10, and an
additional 230,000 copies will
be distributed to ALA member
showrooms that support the
BiNational Advertising and PR
program.
Due to popular demand,
this year more copies will be
earmarked for showrooms
participating in the BiNational
Advertising and PR program.
“Lighting magazine is the best
statement our association has
made about lighting to date,”
says Fred Naimer, president
of Union Lighting & Home
and a participant in the ALA
BiNational Advertising and
PR program. “This publication
elevates lighting to a level of importance enjoyed by furniture,
fabrics and plumbing fixtures.
We have never had such exposure in the
past. Every client – be they a decorator,
designer, or homeowner – is absolutely
delighted when we give them a gift of
this magazine.”
40 Lighting 2011
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March 17
ALA Live Webinar: How to Select, Layout
and Sell Recessed Lighting, Including LED
April 21
ALA Live Webinar: Advanced Concepts for
Lighting Kitchens and Baths
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June 23-26
Dallas International Lighting Market
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Sept. 11-13
2011 ALA Annual Conference
The Breakers, Palm Beach, Fla.
Paper or PDF?
If you would prefer not to receive
a paper copy of Lightrays, please
send your e-mail address to
bglenn@americanlightingassoc.com.
Continued on Page 7
“This year’s magazine is our best yet,”
says Larry Lauck, ALA vice president,
communications. “We are showcasing
more products than ever before, and the
A link to the electronic PDF of
Lightrays will be e-mailed
to you for each new edition.
2011 Lighting for Tomorrow
Contest Seeks Entries
Continued on Page 6
Revised Residential Lighting
Training Manual
Updated in
2011, the ALA’s
Residential Lighting
Training Manual
covers everything
from the physics
of light and color
to the technology
of light bulbs and dimmers, to the psychology of selling.
The entire manual has been updated
to reflect two of the biggest changes in
the lighting industry – LED solid state
lighting and growing governmental
regulations – with two new chapters
Launched during the January Dallas Market, the eighth Lighting
for Tomorrow competition is focusing on lighting control devices and
solid state lighting (SSL) ;xtures and
replacement lamps.
Lighting for Tomorrow is continuing
to look at lighting control products,
including stand-alone, system-based and
whole-house devices. Similar to last year,
the 2011 lighting competition is seeking
lighting control devices that are compatible with fluorescent or LED technology.
The judging panel will be evaluating
products based on functionality, potential
for energy savings, ease of installation/
use, innovation and ability to work with
other systems and existing luminaires.
Continued on Page 3
In 2011, the SSL design competition
seeks to encourage innovation in the use
of new light sources by recognizing residential lighting fixtures and replacement
lamps that use SSL technology (i.e., light-emitting diodes or LEDs) to achieve
lighting quality and energy efficiency.
Lighting for Tomorrow’s 2011 SSL
competition is open to a broad range
of residential lighting applications,
including a variety of fixture types and
replacement lamps. These products will
be judged on the basis of lighting performance, style and energy efficiency.
The competition is organized by the
American Lighting Association, the
Consortium for Energy Efficiency (CEE)
2 Government Affairs
4 Showroom Management
5 BiNational Advertising & PR Program
6 Education/Training
8 Technology/Energy Efficiency
10 2011 ALA Annual Conference
11 January Market
12 Association News
14 Member News
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.
