September/October 2011 • Volume 41, No. 5
www.americanlightingassoc.com
EPA Revises
ENERGY STAR
Luminaires V1.1
Start Date
Industry Leaders to Be Honored
at ALA Annual Conference
Light Watch
On July 1, the Environmental Protection Agency announced that
it had changed the effective date of the
ENERGY STAR Luminaires V1.1 specification from October 1, 2011, to April 1,
2012. All products manufactured on or
after this date must be certified to meet
the Luminaires V1.1 performance levels
in order to bear the ENERGY STAR
certification mark.
“EPA has advised me they will
monitor the program and, if
needed, adjust the date again.”
Dick Upton,
ALA president/CEO
Continued on Page 3
“Based on input from program stakeholders, EPA is finalizing this extension
while also taking steps to address certain
barriers to qualification so that a broad
range of products can be qualified in
advance of the new effective date,” reads
the EPA statement.
The announcement of the six-month
delay came after the ALA met with
representatives from the EPA during the
association’s Washington, D.C., mission
in May to discuss the ENERGY STAR
requirements.
During the meeting in Washington,
D.C., the ALA urged the EPA to
make several adjustments to the
requirements of the ENERGY STAR
program, including:
1. Defer the start date from
Four industry leaders will be
honored during the
closing banquet of
the ALA Annual
Conference Sept.
13 at The Breakers
in Palm Beach,
Fla. Zia Eftekhar
will be inducted
into the Lighting
Hall of Fame while
Jim Decker, Fred
Fennell, CLMR, and
Larry King, LS, will
be honored with the
2011 Pillar of the
Industry award.
The Lighting
Hall of Fame was
established in 2000 and is presented to
individuals who have provided a lifetime
of exceptional devotion to the industry,
as well as to the ALA. The selection
criteria are based on their magnitude
of success in the lighting industry, the
number of years of service, the impact of
their contributions to the industry and
Jim E. Decker
Zia Eftekhar
to the association,
and their level of
peer respect.
The Pillar of the
Industry awards
recognize up to
three ALA mem-
bers (manufactur-
ers’ representative,
showroom and/or
manufacturer) for
their unique and
meaningful service
to advance the
lighting industry
and the ALA’s pro-
grams and mission
during the previ-
ous 18 months.
Award recipients,
nominated by ALA members and
staff, are selected by the ALA Awards
Committee.
Larry W. King, LS
Fred Fennell, CLMR
Continued on Page 8
Mark your calendars now for these
upcoming lighting events.
Sept. 8
ALA/John Arnold Webinar:
Social Media Marketing
Sept. 11-13
2011 ALA Annual Conference
The Breakers, Palm Beach, Fla.
Sept. 22
ALA/John Arnold Webinar:
Search Engine Optimization
Sept. 29
ALA Live Webinar:
From Classicism to Modernism:
Applications of Decorative Lighting Styles
Sept. 30
ALA Live Webinar:
Sales Tools That Win (for manufacturers’ reps)
Oct. 6
ALA/John Arnold Webinar:
Blogs, Video and Other Media
Oct. 20
ALA/John Arnold Webinar:
Mobile Marketing
Oct. 27
ALA Live Webinar:
How to Design Cove Lighting & Specialty
Lighting Systems With Low Voltage &
LED Lighting
Nov. 3
ALA/John Arnold Webinar:
Marketing Tools & Technologies
Note: ALA/John Arnold webinars
are sponsored by Lutron Electronics
Company and Juno Lighting Group
Two ALA Members Honored at Inaugural
Showroom of the Year Awards
IN THIS ISSUE
The ALA
Details on page 14
A crowd of industry representatives was on hand at the Dallas Market
Center June 23 as two ALA members
were honored during the second annual
Showroom of the Year Awards.
Organized by Residential Lighting
magazine in partnership with the Dallas
Market Center, the awards recognized a
winning showroom of the year in each
of three revenue categories and honored
three additional showrooms for special
achievements.
One retailer was honored as
Showroom of the Year in each of three
dollar-volume categories, as well as three
specialty categories. Each dollar-volume
category had 10 finalists, with all finalists
also eligible for specialty awards.
Continued on Page 11
The ALA members who won
Showroom of the Year Awards include:
▶ Revenue $2 million to $5 million
Cleveland Lighting, Lyndhurst, Ohio
▶ Outstanding Merchandising Display
Design Lighting, Surrey, British
Columbia
“It is our privilege to recognize these
showrooms for the amazing work that
they do, and we appreciate the Dallas
Market Center’s partnership that en-
ables the forum to do so publicly,” says
Residential Lighting Publisher/Editorial
Director Laura Van Zeyl. “The passion
these retailers have for their businesses is
apparent in the way they treat their cus-
tomers and employees, and it’s inspiring
2 Government Affairs
4 Showroom Management
6 2011 Annual Conference
10 Education/Training
12 Technology/Energy Efficiency
13 Member News
15 Association News
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.
