2011 ALA Annual
Conference
Receives Rave
Reviews

Nearly 500 ALA members attended the 2011 ALA Annual Conference, held Sept. 11-13 at The Breakers in Palm Beach, Fla. The three-day event included general session keynote presentations, educational seminars and discussion panels, and numerous networking opportunities in a glamorous resort setting. Rave reviews are pouring in from attendees who appreciated the expertise and care that went into planning this year’s event.

2012 Board of Governors Officers
and Members Elected
Light Watch

Mark your calendars now for these upcoming lighting events.

Nov. 3
ALA/John Arnold Webinar:
Marketing Tools & Technologies
Davidson
Severson
Linstone
Seidman
Estrin
Keith
Naimer

Nov. 17
ALA Live Webinar: How to Lay Out a
Lighting Plan for an Energy-Efficient Home

Officers and members of the 2012 ALA Board of Governors were elected during the Sept. 12 business luncheon held at the 2011 ALA Annual Conference in Palm Beach, Fla.

The ALA Board of Governors consists of 12 persons: four manufacturers, four manufacturers’ representatives and four showrooms. Terms are for three years, and members may only serve two consecutive terms. These Board of Governors elections will take effect January 1, 2012.

Tony Davidson, president/CEO of Kichler Lighting, was elected to succeed Carolyn Overman, owner of Western Montana Lighting, as chair of the Board of Governors.

Continued on Page 11

Elise Severson, CLC, CLMR, partner at Lytestyles, was elected chair elect for 2012.

Clark Linstone, CFO of Lamps Plus, was re-elected treasurer while Rick Seidman, president and CEO of Quoizel, Inc., was elected secretary.

Board nominees were selected by the Governors Nominating Committee, chaired in 2011 by Monty Gilbertson, CLC, manager for Lighting Design by Wettsteins.

Greg S. Keith, CLMR, president of Keith Product Placement LTD, was elected to his first term on the Board of Governors.

Tony Davidson, president/CEO of Kichler Lighting, Clark R. Linstone,

Dec. 15
ALA Live Webinar: How to Prepare for the
ALA Certified Lighting Consultant Exam

Jan. 19-23, 2012
Dallas International Lighting Market

Sept. 9-11, 2012
2012 ALA Annual Conference
Hyatt Regency Scottsdale Resort and Spa at
Gainey Ranch
Scottsdale, Ariz.

Note: ALA/John Arnold webinars
are sponsored by Lutron Electronics
Company and Juno Lighting Group

“It appeared as everything went off
as planned or better,” says Jack Miller,
senior product manager for landscape
lighting for Kichler Lighting. “Every
event was on time, well-planned-out
and well-executed.”
“During the wonderful seminars
and while networking with other in-
dustry members, we learned three crit-
ical business directions that will more
than pay for our trip to Conference,”
says Carolyn Overman, owner of
Western Montana Lighting and chair
of the ALA Board of Governors. “What
a return on investment!”
Stephanie Carson, lighting specialist
for Guildwood Lighting, says she loved
every minute of Conference. “The
topics were pertinent to my business
and the motivational speakers were top-
notch,” she adds. “The ideas put forth
will be able to transform some of my
business practices.”

“I was really burnt out when I

Continued on Page 9

The 2011 Annual Golf Tournament took place on Sunday, Sept. 11, at The Breakers’ Ocean Course. The golfers purchased $820 worth of mulligans, giving them the ability to “do over” any flubbed shots during the tournament. The monies raised benefited the ALA Education Foundation.

Paper or PDF?
2011 Lighting for Tomorrow Winners
Announced at ALA Conference

If you would prefer not to receive
a paper copy of Lightrays, please
send your e-mail address to
bglenn@americanlightingassoc.com
A link to the electronic PDF of
Lightrays will be e-mailed
to you for each new edition.

IN THIS ISSUE

The winners of the 2011 Lighting for Tomorrow competition were announced and awards presented on Sept. 13 at the ALA Annual Conference in Palm Beach, Fla. The ninth annual competition recognized the best designed, energy-efficient lighting products in the residential market. For the second year, the competition has expanded its scope to include solid-state lighting (SSL) replacement lamps and lighting controls.

Continued on Page 11

Solid State Lighting Competition

Twenty-two companies submitted SSL fixtures, and eight received recognition. Six products were selected as winners: ▶ Designers Fountain

Aero 4-Head Fixed Track

▶ Holtkötter International, Inc.

Berne Chairside Reading Lamp

▶ Cooper Lighting

HALO® 4-inch Adjustable Round and Square Downlight Series

2 Government Affairs
4 Showroom Management
5 Technology/Energy Efficiency
6 2011 Annual Conference
12 Education/Training
14 Member News
15 January Market

The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.