November/ December 2011 • Volume 41, No. 6
www.americanlightingassoc.com
2011 ALA Annual
Conference
Receives Rave
Reviews
Nearly 500 ALA members attended the 2011 ALA Annual Conference,
held Sept. 11-13 at The Breakers in
Palm Beach, Fla. The three-day event
included general session keynote presentations, educational seminars and
discussion panels, and numerous networking opportunities in a glamorous
resort setting. Rave reviews are pouring
in from attendees who appreciated the
expertise and care that went into planning this year’s event.
2012 Board of Governors Officers
and Members Elected
Light Watch
Mark your calendars now for these
upcoming lighting events.
Nov. 3
ALA/John Arnold Webinar:
Marketing Tools & Technologies
Davidson
Severson
Linstone
Seidman
Estrin
Keith
Naimer
Nov. 17
ALA Live Webinar: How to Lay Out a
Lighting Plan for an Energy-Efficient Home
Officers and members of the 2012 ALA Board of Governors were
elected during the Sept. 12 business
luncheon held at the 2011 ALA Annual
Conference in Palm Beach, Fla.
The ALA Board of Governors consists of 12 persons: four manufacturers,
four manufacturers’ representatives and
four showrooms. Terms are for three
years, and members may only serve
two consecutive terms. These Board
of Governors elections will take effect
January 1, 2012.
Tony Davidson, president/CEO of
Kichler Lighting, was elected to succeed
Carolyn Overman, owner of Western
Montana Lighting, as chair of the Board
of Governors.
Continued on Page 11
Elise Severson, CLC, CLMR, partner
at Lytestyles, was elected chair elect for
2012.
Clark Linstone, CFO of Lamps
Plus, was re-elected treasurer while
Rick Seidman, president and CEO of
Quoizel, Inc., was elected secretary.
Board nominees were selected by
the Governors Nominating Committee,
chaired in 2011 by Monty Gilbertson,
CLC, manager for Lighting Design by
Wettsteins.
Greg S. Keith, CLMR, president
of Keith Product Placement LTD, was
elected to his first term on the Board of
Governors.
Tony Davidson, president/CEO of
Kichler Lighting, Clark R. Linstone,
Dec. 15
ALA Live Webinar: How to Prepare for the
ALA Certified Lighting Consultant Exam
Jan. 19-23, 2012
Dallas International Lighting Market
Sept. 9-11, 2012
2012 ALA Annual Conference
Hyatt Regency Scottsdale Resort and Spa at
Gainey Ranch
Scottsdale, Ariz.
Note: ALA/John Arnold webinars
are sponsored by Lutron Electronics
Company and Juno Lighting Group
“It appeared as everything went off
as planned or better,” says Jack Miller,
senior product manager for landscape
lighting for Kichler Lighting. “Every
event was on time, well-planned-out
and well-executed.”
“During the wonderful seminars
and while networking with other in-
dustry members, we learned three crit-
ical business directions that will more
than pay for our trip to Conference,”
says Carolyn Overman, owner of
Western Montana Lighting and chair
of the ALA Board of Governors. “What
a return on investment!”
Stephanie Carson, lighting specialist
for Guildwood Lighting, says she loved
every minute of Conference. “The
topics were pertinent to my business
and the motivational speakers were top-
notch,” she adds. “The ideas put forth
will be able to transform some of my
business practices.”
“I was really burnt out when I
Continued on Page 9
The 2011 Annual Golf Tournament took place on
Sunday, Sept. 11, at The Breakers’ Ocean Course. The
golfers purchased $820 worth of mulligans, giving
them the ability to “do over” any flubbed shots during
the tournament. The monies raised benefited the ALA
Education Foundation.
Paper or PDF?
2011 Lighting for Tomorrow Winners
Announced at ALA Conference
If you would prefer not to receive
a paper copy of Lightrays, please
send your e-mail address to
bglenn@americanlightingassoc.com
A link to the electronic PDF of
Lightrays will be e-mailed
to you for each new edition.
IN THIS ISSUE
The winners of the 2011 Lighting for Tomorrow competition were announced and awards presented on Sept.
13 at the ALA Annual Conference in
Palm Beach, Fla. The ninth annual competition recognized the best designed,
energy-efficient lighting products in the
residential market. For the second year,
the competition has expanded its scope
to include solid-state lighting (SSL) replacement lamps and lighting controls.
Continued on Page 11
Solid State Lighting Competition
Twenty-two companies submitted SSL
fixtures, and eight received recognition.
Six products were selected as winners:
▶ Designers Fountain
Aero 4-Head Fixed Track
▶ Holtkötter International, Inc.
Berne Chairside Reading Lamp
▶ Cooper Lighting
HALO® 4-inch Adjustable Round and
Square Downlight Series
2 Government Affairs
4 Showroom Management
5 Technology/Energy Efficiency
6 2011 Annual Conference
12 Education/Training
14 Member News
15 January Market
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.