May/June 2012 • Volume 42, No. 3
www.americanlightingassoc.com
Sixth Issue of
Business Experts to Speak at
Light Watch
Lighting Magazine ALA Annual Conference
Mark your calendars now for these
Debuts
ing customers and
upcoming lighting events.
Business experts Donald Cooper
September.
retailer, Cooper will
help attendees create
May 17
In April, more than 300,000 copies of the 2012 issue of Lighting maga- and Marti Barletta
Live Webinar: How to Design Chandelier
compelling customer
Lighting for Dining Rooms and Foyers
will present the
keynote sessions
at the 2012 ALA
value, clarity of pur-
pose and long-term
profitability.
“We’re all faced
with more demand-
May 31
zine hit newsstands and were distrib-
Teleforum Seminar: How to Run Awesome
uted to ALA member showrooms
Meetings That Produce Real Results
that support the ALA BiNational
Annual Conference in
June 4-7
Advertising and PR program.
Residential Lighting Training Course
Scottsdale, Ariz., this
Juno Lighting Group • Des Plaines, Ill.
Better Homes and Gardens Special Interest Publications®
June 14
TMlightinglighting
For the Monday
Cooper
morning general session, Donald
Cooper will present Accelerate Your
Barletta
stronger competition,
increased complexity and shrinking
margins,” Cooper says. “To thrive, we
Live Webinar: How to Design a
Lighting Plan for a Kitchen
June 21-24
Dallas International Lighting Market
Better Homes and Gardens Special Interest Publications® LIGHTINGTM
Business: How to Sell More, Manage
must create extraordinary customer
June 22
Smarter, Grow your Bottom Line…and
value and experiences that will clearly
Market Seminar: How to Sell and
Still Have a Life, in which he will discuss differentiate us from our competitors
Design a Low-Voltage and LED Landscape
Lighting System (8-9:30 a.m.)
how to create a clear vision of what your and grow our bottom line. Then, we
Market Seminar: What’s Hot and What’s Not:
business will look like in five years and
must market, sell and promote like never Lighting Design Styles and Trends (4-5:30 p.m.)
2012
how to get there.
before.
June 23
Display until July 12
$8.99
Market Seminar: How to Expand Your Sales in
bhg.com/renstyle
BHG SIP Black Checkout
Accelerated Success
Marketing to Women
Non-Residential Lighting Markets (8-9:30 a.m.)
Market Seminar: How to Design a Lighting Plan
“Experience tells me that business-
For the Tuesday morning gen-
for a Dining Room or Foyer (Noon-1:30 p.m.)
Designed to promote the importance people attend conferences because they eral session, Marti Barletta will present
July 19
of lighting to consumers, the magazine
want to learn new ideas and new ways
Illuminating The Ultimate Customer:
Live Webinar: The Facts and the Myths of CFL and
is published through a unique partner-
LED Lighting: Which Products You Should – and
of applying what they already know to
Women in which she will provide a
ship between the American Lighting
Shouldn’t – Market
improve their bottom line,” Cooper says. woman’s-eye view of the lighting indus-
Sept. 9-11
Association and Meredith Corporation’s
Drawing from his real-life experience try from several angles, including prod-
2012 ALA Annual Conference
Better Homes and Gardens Special
as an award-winning manufacturer and
Hyatt Regency Scottsdale Resort and Spa at
Continued on Page 15
Interest Publications.
Gainey Ranch • Scottsdale, Ariz.
“This is the sixth year of our unique
Sept. 27
relationship with the ALA and we value Harry Kallick to Be Inducted
Teleforum Seminar: Positive Practices
for Difficult Times
our partnership tremendously,” says Rick
Straface, associate publisher for Meredith Into ALA Lighting Hall of Fame
IN THIS ISSUE
Corporation’s Better Homes and
Gardens Special Interest Publications.
Harry Kallick, chairman of Varaluz Lighting
and managing partner
of Solar Sign Light LLC,
will be inducted into
the American Lighting
to the industry and to the
“No other trade association has as pro-
ductive of a relationship with Meredith
than the ALA. Other associations have
Harry has been a lighting
industry leader for most
of his adult life. His most
prominent achievement
was the founding and
building – and eventually
Inc., based in Las Vegas.
2 Technology/Energy Efficiency
association, and their level
of peer respect.
5 Showroom Management
A lifelong entrepreneur,
6 Government Affairs
tried but did not succeed. This is a one-
7 Member News
of-a-kind magazine and without Larry
9 Association News
Lauck and his team, our partnership and
Association’s Lighting
10 2012 Annual Conference
Lighting magazine would not be such a
huge success.”
12 Education/Training
ALA Vice President of Communications Larry Lauck – who has spearheaded
the effort to produce the lighting indus-
Hall of Fame on Sept. 11
at the 2012 ALA Annual
Conference in Scottsdale,
14 June Market
Ariz.
selling – of Kalco Lighting,
The Lighting Hall of
The American Lighting Association
try’s only national consumer magazine
Fame was established in
Established in 1981 in
from its inception – says without the sup- 2000 and is presented to individuals who Southern California by Harry and his
is a trade association representing
port of advertisers, Lighting magazine
have provided a lifetime of exceptional
wife, Marcy, Kalco Lighting pioneered
the lighting industry, serving
would not be possible.
devotion to the industry, as well as to
the coordination of lighting with accent
members and their customers, and
“Without the support of our advertis- the ALA. The selection criteria are based furniture.
working to protect and advance
ers, our industry would not have a front- on their magnitude of success in the
“I’ve been in business 25 years,
the industry while promoting the
and-center presence on newsstands and lighting industry, the number of years of and I’ve known Harry during most of
sale and application of quality
service, the impact of their contributions Continued on Page 15
lighting products.
Continued on Page 11
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