July/August 2012 • Volume 42, No. 4
www.americanlightingassoc.com
Lighting Your
Life Consumer
Brochure Gets
update, Goes
Digital
ALA Promotes Industry Interests at
2012 Washington Mission
Light Watch
The American Lighting
Association recently published
an updated, digital
version of its consumer brochure,
Lighting Your Life.
Featuring an
all-new layout
with beautifully photographed
lighting-design
images from ALA
manufacturers,
Lighting Your Life
offers up-to-date home lighting information for consumers. Topics covered
include the latest trends in lighting,
industry definitions and illustrations,
instructions for designing with lighting
and energy-efficiency tips.
“This newly updated consumer
brochure is a great tool for ALA mem-
ber showrooms to use as a customer
resource to help drive lighting sales,”
says Brittany Glenn, ALA manager of
communications and marketing. “The
fact that it’s now digital makes it easy
for showrooms to link to it on their
website, send via email or post on their
Facebook page.”
The brochure’s new digital design
enables consumers to flip through the
pages on their computer, iPad or smart-
phone to learn about the importance of
lighting. The digital version contains a
search feature as well as bookmarking
capabilities and may be viewed online
and offline, or saved as a PDF.
To view the online brochure, visit
http://www.lightrays-digital.com/
lightrays/lightinglife2012#pg1. For
more information, contact bglenn@
americanlightingassoc.com.
Life Lighting Your
A delegation of eight American Lighting Association members
as well as ALA and IES staff members
traveled to Washington, D.C., in April to
advance the lighting industry’s interests
and promote the association’s legislative
agenda.
Offices visited included those of Rep.
Joe Barton (R-Texas), Rep. Mike Doyle
(D-Pa.), Sen. Mary Landrieu (D-La.),
Sen. Rob Portman (R-Ohio), Sen.
Mark Pryor (D-Ark.), Sen. Jim Risch
(R-Idaho), Rep. Mike Ross (D-Ark.),
Rep. Steve Scalise (R-La.), Rep. Pete
Sessions (R-Texas), Rep. Fred Upton
(R-Mich.) and Rep. Henry Waxman
(D-Calif.).
During the trip, ALA members and
staff also met with three representatives
from the EPA – Peter Banwell, director of product marketing, Alex Baker,
lighting program manager for ENERGY
STAR, and Taylor Jantz-Sell, marketing
manager – to discuss important issues
affecting the lighting industry.
Continued on Page 12
Mark your calendars now for these
upcoming lighting events.
July 19
Live Webinar: The Facts and the Myths
of CFL and LED Lighting: Which Products
You Should – and Shouldn’t – Market
Aug. 9
Live Webinar: How to Meet the Lighting
Requirements of the NAHB Green Building
Standard and the ENERGY STAR
Advanced Lighting Package
Sept. 9-11
2012 ALA Annual Conference
Hyatt Regency Scottsdale
Resort and Spa at Gainey Ranch
Scottsdale, Ariz.
Sept. 20
Live Webinar: Lighting Controls: The Latest
Technology for Dimming LEDs and CFLs
Sept. 27
Teleforum Seminar: Positive Practices
for Difficult Times
(L to R) David Shiller (Lighting Solution Development),
Clark Linstone (Lamps Plus), Tony Davidson (Kichler
Lighting), Ron Milam (Lighting Emporium, Inc.) and
Gene Ansbaugh (Idaho Lights) prepared for a day of
congressional meetings on the steps of the U.S. Capitol.
ALA Prepares for ‘Must Attend’
Annual Conference
ALA AnnuAL ConferenCe
updAte, p. 8
The American Lighting Association is pleased to report that the number of
registrations received for this year’s annual conference – scheduled Sept. 9-11 at
the Hyatt Regency Scottsdale Resort and
Spa at Gainey Ranch in Scottsdale, Ariz.
– reflects a year-over-year increase while
81 percent of the room block is filled.
“The hotel block is filling quickly, and
this is an excellent indicator of a great at-
tendance for this year’s event,” says Beth
Bentley, CMP, ALA director of confer-
ences. “With Marti Barletta and Donald
Cooper headlining as keynote speakers
and a host of extremely talented edu-
cational seminar speakers, this should
be the strongest conference yet. That’s
saying a lot, following the outstanding
performance of last year’s presenters.”
This year’s venue is the Hyatt Regency
Scottsdale Resort and Spa at Gainey
Ranch, which combines nature and the
beauty of Scottsdale with outstanding
hospitality and service. Thanks to a
recent $50 million renovation, attendees
will enjoy all-new guest rooms, suites
and casitas as well as two new signature
restaurants.
In ThIs Issue
2 Government Affairs
5 Showroom Management
7 Technology/Energy Efficiency
8 2012 Annual Conference
11 Association News
12 Education/Training
14 Member News
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.