Lighting Your
Life Consumer
Brochure Gets
update, Goes
Digital
ALA Promotes Industry Interests at
2012 Washington Mission
Light Watch

The American Lighting Association recently published an updated, digital version of its consumer brochure,

Lighting Your Life.

Featuring an all-new layout with beautifully photographed lighting-design images from ALA manufacturers,

Lighting Your Life

offers up-to-date home lighting information for consumers. Topics covered include the latest trends in lighting, industry definitions and illustrations, instructions for designing with lighting and energy-efficiency tips.

“This newly updated consumer
brochure is a great tool for ALA mem-
ber showrooms to use as a customer
resource to help drive lighting sales,”
says Brittany Glenn, ALA manager of
communications and marketing. “The
fact that it’s now digital makes it easy
for showrooms to link to it on their
website, send via email or post on their
Facebook page.”
The brochure’s new digital design
enables consumers to flip through the
pages on their computer, iPad or smart-
phone to learn about the importance of
lighting. The digital version contains a
search feature as well as bookmarking
capabilities and may be viewed online
and offline, or saved as a PDF.

To view the online brochure, visit http://www.lightrays-digital.com/ lightrays/lightinglife2012#pg1. For more information, contact bglenn@ americanlightingassoc.com.

Life Lighting Your

A delegation of eight American Lighting Association members as well as ALA and IES staff members traveled to Washington, D.C., in April to advance the lighting industry’s interests and promote the association’s legislative agenda.

Offices visited included those of Rep. Joe Barton (R-Texas), Rep. Mike Doyle (D-Pa.), Sen. Mary Landrieu (D-La.), Sen. Rob Portman (R-Ohio), Sen. Mark Pryor (D-Ark.), Sen. Jim Risch (R-Idaho), Rep. Mike Ross (D-Ark.), Rep. Steve Scalise (R-La.), Rep. Pete Sessions (R-Texas), Rep. Fred Upton (R-Mich.) and Rep. Henry Waxman (D-Calif.).

During the trip, ALA members and staff also met with three representatives from the EPA – Peter Banwell, director of product marketing, Alex Baker, lighting program manager for ENERGY STAR, and Taylor Jantz-Sell, marketing manager – to discuss important issues affecting the lighting industry.

Continued on Page 12

Mark your calendars now for these upcoming lighting events.

July 19
Live Webinar: The Facts and the Myths
of CFL and LED Lighting: Which Products
You Should – and Shouldn’t – Market

Aug. 9
Live Webinar: How to Meet the Lighting
Requirements of the NAHB Green Building
Standard and the ENERGY STAR
Advanced Lighting Package

Sept. 9-11
2012 ALA Annual Conference
Hyatt Regency Scottsdale
Resort and Spa at Gainey Ranch
Scottsdale, Ariz.

Sept. 20

Live Webinar: Lighting Controls: The Latest Technology for Dimming LEDs and CFLs

Sept. 27

Teleforum Seminar: Positive Practices
for Difficult Times
(L to R) David Shiller (Lighting Solution Development),
Clark Linstone (Lamps Plus), Tony Davidson (Kichler
Lighting), Ron Milam (Lighting Emporium, Inc.) and
Gene Ansbaugh (Idaho Lights) prepared for a day of
congressional meetings on the steps of the U.S. Capitol.

ALA Prepares for ‘Must Attend’
Annual Conference

ALA AnnuAL ConferenCe updAte, p. 8

The American Lighting Association is pleased to report that the number of registrations received for this year’s annual conference – scheduled Sept. 9-11 at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch in Scottsdale, Ariz. – reflects a year-over-year increase while 81 percent of the room block is filled.

“The hotel block is filling quickly, and
this is an excellent indicator of a great at-
tendance for this year’s event,” says Beth
Bentley, CMP, ALA director of confer-
ences. “With Marti Barletta and Donald
Cooper headlining as keynote speakers
and a host of extremely talented edu-
cational seminar speakers, this should
be the strongest conference yet. That’s
saying a lot, following the outstanding
performance of last year’s presenters.”
This year’s venue is the Hyatt Regency
Scottsdale Resort and Spa at Gainey
Ranch, which combines nature and the
beauty of Scottsdale with outstanding
hospitality and service. Thanks to a
recent $50 million renovation, attendees
will enjoy all-new guest rooms, suites
and casitas as well as two new signature
restaurants.

In ThIs Issue

2 Government Affairs

5 Showroom Management

7 Technology/Energy Efficiency 8 2012 Annual Conference

11 Association News

12 Education/Training

14 Member News

The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.