September/October 2012 • Volume 42, No. 5
www.americanlightingassoc.com
Four industry leaders will be honored
during the closing
banquet of the ALA
Annual Conference
Sept. 11 at the Hyatt
Regency Scottsdale
Resort and Spa at
Gainey Ranch.
Harry Kallick
will be inducted into the
Lighting Hall
of Fame while
Richard Alan,
CLMR, Ron Milam and Joey Sadofsky
will be honored with the 2012 Pillar of
the Industry award.
The Lighting Hall of Fame was established in 2000 and is presented to individuals who have provided a lifetime
of exceptional devotion to the industry,
as well as to the ALA. The selection
criteria is based on their magnitude
of success in the lighting industry, the
number of years of service, their impact
of their contributions to the industry
and to the association, and their level of
peer respect.
The Pillar of the Industry awards
recognize up to three ALA members
(manufacturers’ representative, showroom and/or manufacturer) for their
unique and meaningful service to
advance the lighting industry and the
ALA’s programs and mission during the
previous 18 months. Award recipients,
Harry Kallick
Harry Kallick is chairman of Varaluz
Lighting and managing partner of
Solar Sign Light LLC.
A lifelong entrepreneur,
Harry has been a lighting
industry leader for most of his
adult life. His most prominent
achievement was the founding
and building – and eventually
selling – of Kalco Lighting,
Inc., based in Las Vegas. Established in
1981 in Southern California by Harry
and his wife, Marcy, Kalco Lighting
pioneered the coordination of lighting
with accent furniture.
Harry served as chair of the 2001
ALA Annual Conference Committee
and 1995 Membership Campaign
Committee. Additionally, Harry was
a major supporter of the launching of
the ALA BiNational Advertising and
PR program. He also served on the
Lighting Board of Governors for the
Dallas Market Center for 10 years,
including serving as vice chairman and
chairman of the board for four years.
Harry continues to innovate through
Varaluz Lighting and Solar Sign Light,
two eco-focused companies. Harry’s
forward-thinking and keen leadership
ensure that he will remain a major force
in the industry for years to come.
Kallick
Millam
Allen Sadofsky
Continued on Page 11
ALA Meets With
Canadian Leaders
to Discuss British
Columbia Recycling
Regulations
Industry Leaders to Be honored
at ALA Annual Conference
Light Watch
nominated by ALA members and
staff, are selected by the ALA Awards
Committee.
Continued on Page 2
On Aug. 22, a delegation from the American Lighting Association
met with several representatives of the
Product Care Association – a non-profit
that manages product stewardship programs in Canada – to discuss how the
British Columbia recycling program
impacts the lighting industry.
The delegation from ALA included
Norm Brown, CLC, Norburn Lighting
& Bath Centre; Mike Demuynck,
Excel Lighting & Mfg. Ltd.; Finn
Finnigan, McLaren Lighting; Sub
Ketchen, The Lighting Warehouse;
Brett Robinson, LS, Robinson
Lighting; and Dick Upton, ALA.
The Product Care staff members
who participated in the meeting at
the association’s office in Vancouver
included Jordan Best, senior program
coordinator; Mannie Cheun, director of
technology; and Mary Hanlon, program
coordinator.
“At the meeting in Vancouver, we
discussed how the British Columbia
recycling program affects the lighting
industry,” says Upton, ALA president/
CEO. “Our objectives were to under-
stand their current fee structure, which
is difficult and expensive to administer;
build a positive and open relationship
with Product Care; find an alternative
fee structure; and ensure the industry
has a voice going forward. As they look
at going forward with similar programs
in other provinces, we want to ensure
that we have a seat at the table.”
The British Columbia Recycling
Regulation requires that the “producers”
– including retailers, distributors and
manufacturers – of all lamps, ballasts
and fixtures sold in British Columbia
be part of an approved stewardship
program. As a result, all companies that
sell lighting fixtures and ceiling fans with
light kits in British Columbia will be
Mark your calendars now for these
upcoming lighting events.
Sept. 9-11
2012 ALA Annual Conference
Scottsdale, Ariz.
Sept. 20
Live Webinar:
Lighting Controls: The Latest Technology for
Dimming LEDs and CFLs
Sept. 27
Teleforum Seminar:
Positive Practices
for Difficult Times
Oct. 8
Live Webinar:
Getting Paid for Your Success as
a Manufacturers’ Representative
Oct. 18
Live Webinar:
What’s Hot and What’s Not
in Lighting Design and Trends
ALA AnnuAL COnferenCe
updAte, p. 9
Binational Advertising and PR Program
Drives Consumers To Lighting
In ThIs Issue
2 Government Affairs
3 Technology/Energy Efficiency
5 Showroom Management
7 Rep Success
8 Association News
9 2012 Annual Conference
12 Education/Training
14 Member News
With only half of the year com- pleted, the ALA BiNational
Advertising and PR Program has made
a strong statement for the lighting industry with the following achievements
in 2012:
▶ Newsstand sales from the Better
Homes and Gardens/ALA Lighting
magazine are up 10 percent from last
year.
▶ More than 125,000 Lighting magazines were shipped to ALA member
showrooms.
▶ The BiNational Program’s media relations efforts have resulted in 6,365
Continued on Page 8
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.
