IN THIS ISSUE

2 Government Affairs

3 Technology/Energy Efficiency

6 Association News

8 2014 ALA Annual Conference

10 Education/Training

12 Member News

14 January Market

The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.

March/April 2014 • Volume 44, No. 2 www.americanlightingassoc.com

Light Watch

Mark your calendars now for these upcoming lighting events.

March 13

Live Webinar: How to Design a Lighting Plan for a Kitchen

Instructor: Joe Rey-Barreau Credit: 1 CLC Credit

April 17

Live Webinar: What’s Hot and Not in Lighting Trends

Instructor: Joe Rey-Barreau Credit: 1 CLC Credit

May 29

Live Webinar: How to Sell and Design
Low-Voltage & LED Landscape
Lighting Systems

Instructor: Joe Rey-Barreau Credit: 1 CLC Credit

June 3-6

Residential Lighting Training Course Des Plaines, Ill. (Juno Lighting Group)

June 18-24

Dallas International Lighting Market

Sept. 14-16

ALA Annual Conference Nashville, Tenn.

Continued on Page 15

New Lighting
Magazine Hits
Newsstands,
Showrooms in April

In April, more than 300,000 copies of the 2014 issue of

Lighting magazine will hit newsstands and be distributed to American Lighting Association member showrooms that support the ALA BiNational Advertising and PR program. This marks the eighth year of the magazine.

Designed to promote the importance of lighting to consumers and interior designers, Lighting is the only national consumer magazine focused entirely on residential lighting. The magazine is published through a unique partnership between the ALA BiNational Advertising and PR Program and Meredith Corporation’s Better Homes and Gardens Special Interest Publications.

This year’s edition will feature a heavier,
more elegant and stylish cover stock similar
to other high-end publications. Karman
Hotchkiss, the magazine’s editor says,
“The magazine will open with a be-
fore/after section showing how lighting
transformed the space. Additionally, we
have featured sections on styles of lighting
as opposed to room-by-room in past is-
sues,” Hotchkiss adds. “And ‘Get the Look’
spreads inspire readers to interpret beauti-
ful home design with additional examples
of ALA members’ lighting products.”
Tim Stumm, VP of Marketing &
Showroom Operations at Meletio
Lighting says, “The ALA Better Homes

Upton Selected To Receive Association
Hall of Fame Award

Richard D. Upton, CCE, President and CEO of ALA has been selected to receive the 2014 Hall of Fame Award at the Annual Conference in Nashville, Tenn.

Howard Bernstein, VP of
Artcraft, said, “In an environ-
ment where government regulations and
consumer habits are changing faster than
ever, we have been blessed with a leader
that has channeled our resources and
knowledge to tackle common industry
issues for the betterment of all.”
Upton has over 55 years of experi-
ence as a professional Organization
Management executive. He has served at
ALA since 1994, with his retirement set
for Jan. 2015.

Active in government affairs at the highest level throughout his career, Upton’s most recent accomplishment is establishing ALA as a leader in the energy-efficiency and conservation movement throughout the U.S. and Canada. In 2007, he was one of the industry representatives at the table who helped shape the energy-efficient lighting section of the Energy Independence and Security Act that was signed into law by President Bush on Dec. 19.

Upton has become a trusted advisor
to state and federal lawmakers
seeking to address “green” is-
sues without overly hindering
business and consumers and is
often called on to represent the
lighting industry in negotiations
between business and conserva-
tion groups.

Clark Linstone, ALA Board of
Governors Chair and President, Pacific
Coast Lighting, said, “I have worked
closely with Dick on government affairs
and on the ALA’s Executive Committee
and Board of Governors and have seen
his tireless efforts on behalf of our in-
dustry. I would like to congratulate Dick
Upton on this honor.”
Prior to leading ALA, Dick served
as President of several Chambers of
Commerce, including Minneapolis and
Dallas, two of the nation’s largest. He has
been actively involved in community de-
velopment, transportation issues, economic
development and international affairs,
leading trade missions to France, Belgium,
Mexico, United Kingdom, Australia and
New Zealand.

Committed to civic affairs, Upton
served on the Board of both the Dallas
and Minneapolis Symphony Orchestras

2014 ALA Membership Directory
Now Available Online

An online version of the 2014 ALA Membership Directory has been posted online and is available for ALA members’ use. It may be accessed at www. lightrays-digital.com/ lightrays/2014alamd#pg1

“This digital membership
directory gives members an additional
and convenient resource to locate
information on other members,” says
Eric Jacobson, CAE, ALA executive
vice president. “Some of the popular
features of the digital version are the
live links that can take you directly
to a member’s website and
the search capability that
can help you find a member
quickly.”
The ALA member direc-
tory features comprehensive,
up-to-date information on all
ALA members, and serves as
a reference source for manu-
facturers, associates and designers.