IN THIS ISSUE
2 Government Affairs
3 Technology/Energy Efficiency
6 Association News
8 2014 ALA Annual Conference
10 Education/Training
12 Member News
14 January Market
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.
March/April 2014 • Volume 44, No. 2 www.americanlightingassoc.com
Light Watch
Mark your calendars now for these
upcoming lighting events.
March 13
Live Webinar: How to Design a
Lighting Plan for a Kitchen
Instructor: Joe Rey-Barreau
Credit: 1 CLC Credit
April 17
Live Webinar: What’s Hot and
Not in Lighting Trends
Instructor: Joe Rey-Barreau
Credit: 1 CLC Credit
May 29
Live Webinar: How to Sell and Design
Low-Voltage & LED Landscape
Lighting Systems
Instructor: Joe Rey-Barreau
Credit: 1 CLC Credit
June 3-6
Residential Lighting Training Course
Des Plaines, Ill. (Juno Lighting Group)
June 18-24
Dallas International Lighting Market
Sept. 14-16
ALA Annual Conference
Nashville, Tenn.
Continued on Page 15
Continued on Page 15
New Lighting
Magazine Hits
Newsstands,
Showrooms in April
In April, more than 300,000 copies
of the 2014 issue of
Lighting magazine
will hit newsstands
and be distributed to
American Lighting
Association member
showrooms that support the ALA BiNational Advertising and
PR program. This marks the eighth year
of the magazine.
Designed to promote the importance
of lighting to consumers and interior
designers, Lighting is the only national
consumer magazine focused entirely
on residential lighting. The magazine is
published through a unique partnership
between the ALA BiNational Advertising
and PR Program and Meredith
Corporation’s Better Homes and Gardens
Special Interest Publications.
This year’s edition will feature a heavier,
more elegant and stylish cover stock similar
to other high-end publications. Karman
Hotchkiss, the magazine’s editor says,
“The magazine will open with a be-
fore/after section showing how lighting
transformed the space. Additionally, we
have featured sections on styles of lighting
as opposed to room-by-room in past is-
sues,” Hotchkiss adds. “And ‘Get the Look’
spreads inspire readers to interpret beauti-
ful home design with additional examples
of ALA members’ lighting products.”
Tim Stumm, VP of Marketing &
Showroom Operations at Meletio
Lighting says, “The ALA Better Homes
Upton Selected To Receive Association
Hall of Fame Award
Richard D. Upton, CCE, President and CEO of ALA
has been selected to receive
the 2014 Hall of Fame Award
at the Annual Conference in
Nashville, Tenn.
Howard Bernstein, VP of
Artcraft, said, “In an environ-
ment where government regulations and
consumer habits are changing faster than
ever, we have been blessed with a leader
that has channeled our resources and
knowledge to tackle common industry
issues for the betterment of all.”
Upton has over 55 years of experi-
ence as a professional Organization
Management executive. He has served at
ALA since 1994, with his retirement set
for Jan. 2015.
Active in government affairs at the highest level throughout his career, Upton’s most
recent accomplishment is establishing ALA
as a leader in the energy-efficiency and
conservation movement throughout the
U.S. and Canada. In 2007, he was one of the
industry representatives at the table who
helped shape the energy-efficient lighting
section of the Energy Independence and
Security Act that was signed into law by
President Bush on Dec. 19.
Upton has become a trusted advisor
to state and federal lawmakers
seeking to address “green” is-
sues without overly hindering
business and consumers and is
often called on to represent the
lighting industry in negotiations
between business and conserva-
tion groups.
Clark Linstone, ALA Board of
Governors Chair and President, Pacific
Coast Lighting, said, “I have worked
closely with Dick on government affairs
and on the ALA’s Executive Committee
and Board of Governors and have seen
his tireless efforts on behalf of our in-
dustry. I would like to congratulate Dick
Upton on this honor.”
Prior to leading ALA, Dick served
as President of several Chambers of
Commerce, including Minneapolis and
Dallas, two of the nation’s largest. He has
been actively involved in community de-
velopment, transportation issues, economic
development and international affairs,
leading trade missions to France, Belgium,
Mexico, United Kingdom, Australia and
New Zealand.
Committed to civic affairs, Upton
served on the Board of both the Dallas
and Minneapolis Symphony Orchestras
2014 ALA Membership Directory
Now Available Online
An online version of the 2014 ALA Membership
Directory has been posted
online and is available
for ALA members’ use. It
may be accessed at www.
lightrays-digital.com/
lightrays/2014alamd#pg1
“This digital membership
directory gives members an additional
and convenient resource to locate
information on other members,” says
Eric Jacobson, CAE, ALA executive
vice president. “Some of the popular
features of the digital version are the
live links that can take you directly
to a member’s website and
the search capability that
can help you find a member
quickly.”
The ALA member direc-
tory features comprehensive,
up-to-date information on all
ALA members, and serves as
a reference source for manu-
facturers, associates and designers.
The directory also includes a
manufacturers’ representative regional
section, a component and manufacturers’ classified index and the ALA’s 2014
Action Agenda.
Membership
Directory 2014
EXPANDING INDUS TR Y MOMEN TUM