IN THIS ISSUE
2 Association News
6 2014 Annual Conference
7 Rep Success
8 2014 January Market
9 Education/Training
11 Technology/Energy Efficiency
12 Member News
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.
January/February 2014 • Volume 44, No. 1 www.americanlightingassoc.com
PLEASE NOTE
The Dallas
International Lighting
Market now begins on
Wednesday, Jan. 15.
See schedule on
page 8.
Light Watch
Mark your calendars now for these
upcoming lighting events.
Jan. 15-19
Dallas International Lighting Market
Feb. 27
Live Webinar: LED: Relearning Lighting
Technique-- how LED differs from familiar
halogen sources
June 18-21
Dallas International Lighting Market
Sept. 14-16
ALA Annual Conference
Nashville, Tenn.
Continued on Page 5
Continued on Page 12
Continued on Page 4
ALA Mobilizes Industry Momentum
with New, Expanded Programs
The ALA will intro- duce several new
initiatives and expand
others in 2014 as part
of its goal to provide
value to its members
and strengthen their
bottom lines. The objectives were approved
by the ALA Board of
Governors Executive
Committee in November
2013 and are outlined in
the 2014 Action Agenda,
mailed to members in December 2013.
New initiatives being introduced in
2014:
1. BiNational
Advertising and PR
Program
▶ Promote the value of
the showroom distribution channel to consumers and interior designers
▶ Distribute 300,000
Lighting magazines
through member showrooms and on newsstands
▶ Develop a new, special
lighting insert featur-
ing ALA and full-page Lighting
magazine advertisers in Décor and
Elegant Home magazines. Make insert available for further distribution
Last-Minute
Changes in Title
24 Adoption of
LED Fixtures in
California
The latest revision of California’s Title 24 legislation goes into effect
on January 1, 2014; but last-minute
changes in the LED fixture specifications are causing cost, availability and
specification problems for ALA fixture
manufacturers.
According to Terry McGowan, ALA
director of engineering and technology,
the problems affect permanently wired
LED fixtures used in new constsruc-tion and remodeling, which manufacturers want to classify as high efficacy
to meet the requirements of Title 24.
“Both Dick Upton and I have been
hearing from manufacturers about the
way the requirements were finalized
and published during August and
September,” said McGowan. “Color
performance, color tolerance, and LED
output/watt were affected and those, of
course, impact fixture manufacturing
costs,” said McGowan. “Manufacturers
are reporting that their costs are higher
by 10-20 percent and that there will
be significant time delays while modi-
fied LED light engine assemblies are
redesigned, tested and certified for the
California market.”
Dick Upton stated that he, Clark
Linstone and McGowan are schedul-
ing an in-person meeting with the
California Energy Commission during
the next few weeks to review the issues,
especially since the initial proposals for
the next cycle of Title 24 revisions will
be getting underway yet this year.
ALA Names New President
Beginning 2015
Jacobson to Accept Top Post
upon Upton’s Retirement; Two
New Staff Positions Announced
The ALA Board of Governors voted unanimously to name Eric
Jacobson as the next president of the association,
following the retirement
of current president Dick
Upton in January 2015.
Elise Severson, CLC,
CLMR, chairperson of
ALA; and Clark Linstone,
ALA chair elect, announced the decision.
Jacobson is currently vice
president of membership development
services and administration. He has
been a member of the ALA staff since
January 1994.
A special task force, called Forward
ALA, formed to conduct the search
for Upton’s successor. Its members included four past ALA chairpersons and
the two chairs elect for 2014 and 2015.
Forward ALA task force members:
▶ Ms. Carolyn Overman (task force
Chair), Co-owner, Western Montana
Lighting
▶ Mr. Ray Angelo, President
and Chief Executive Officer,
Westinghouse Lighting
▶ Mr. Zia Eftekhar, Chairman
(retired), Philips Lighting North
America
▶ Mr. Fred Fennell,
CLMR, Owner, Fennell
Marketing & Sales, Ltd.
▶ Mr. Clark Linstone,
Chief Financial Officer,
Lamps Plus; President,
Pacific Coast Lighting,
Inc.
▶ Mr. Tom Underwood,
IES, CLMR, President and
Chief Executive Officer, Saguaro
Marketing Group, LLC
The task force delivered their report
to the Executive Committee at the
ALA planning retreat in Dallas, Nov.
14, and to the Board of Governors, via
conference call, Nov. 19. Overman
stated the task force had numerous
meetings and teleconferences regarding
their assignment, which they took most
serious. She added that they recognized
the outcome of their recommendation
Action
Agenda 2 0 1 4
EXPANDING INDUSTRY MOMENTUM
“Manufacturers are reporting that
their costs are higher by 10-20
percent and that there will be
significant time delays...”
