IN THIS ISSUE
2 Technology/Government Affairs
4 Association News
7 Business Success
9 2015 ALA Annual Conference
10 January Market
13 Member News
The American Lighting Association
is a trade association representing
the lighting and ceiling fan
industries, serving members and
their customers, and working to
protect and advance the industries,
while promoting the sale and
application of quality lighting and
ceiling fan products.
January/February 2015 • Volume 45, No. 1 www.americanlightingassoc.com
The 2015 Dallas International
Lighting Market begins on
Wednesday, Jan. 14.
See schedule on Page 10.
Mark your calendars now for these
upcoming lighting events.
Dallas International Lighting Market
Dallas Market Center
Live Webinar: Advanced Techniques for
How to Sell and Layout LED Recessed
and Track Lighting
Instructor: Joe Rey-Barreau
Credit: 1 CLC Credit
Live Webinar: Advanced Consultative
Selling Techniques for Specialty LED Products:
Under-cabinet and Cove Lighting
Instructor: Joe Rey-Barreau
Credit: 1 CLC Credit
2015 ALA Annual Conference
Huntington Beach, Calif.
ALA Finalizes 2015 Action Agenda
with Goal of Inspiring Industry
Growth and Innovation
ALA’s Executive Committee met
Nov. 11-12 in Dallas to
review and approve the
2015 Action Agenda and
Committee Chairs. During
the meeting, the committee
reviewed a variety of upcoming programs and goals
for the next year with the
goal of improving the association, adding value for members and
moving the lighting industry forward.
This year’s main focus is to inspire
growth and innovation in the lighting
industry through collaborations with
ALA and its members. The ALA Action
Agenda categorizes objectives into three
areas: Public Affairs, Education and
Of key importance to
the Executive Committee’s
discussion were the Action
Agenda topics marked as
“New” or “Betterment,”
as these represent new
ideas or improvements to
existing programs that are
specifically designed to
help ALA reach its goals in
the new year.
Along with various upgrades to
ALA and Better Homes and Gardens’
Lighting magazine, the association will
also be expanding consumer outreach
through Bright Ideas e-newsletter and
the ALA blog.
Updated for 2015
This month, ALA announced a full
revision to all 10 of
its Lighting Associate
(LA) courses and the
program’s final exam.
Members can now enjoy a revamped
format, updated style and cutting-edge
technical information while gaining
their LA designation.
Last fall, revisions and updates began
for all 10 LA courses. Each course
has since been completely redone.
According to Nici Juneau, ALA direc-
tor of education, the courses now have
a new look and feel to them. Juneau
added, “We have updated the webinar
graphics to improve the user experience
and to ensure we are using the most up-
to-date online formatting.”
The courses were updated with the
primary goal of ensuring they cover
the most current technical information.
As Joe Rey-Barreau, ALA consulting
director of education explained, “The
lighting industry is experiencing a
time of rapid technological change. It
is more important than ever to ensure
our members are receiving the latest
technical information and the Lighting
Associate course updates have made
There was a heavy focus on ensuring
the information on LEDs was updated.
Over the past few years, LED lighting
and the application of LEDs in residential lighting has changed significantly
and the LA courses needed to be updated to reflect these changes.
Lighting controls are another evolving technical, industry topic. With the
rise in popularity of LED lighting, controls have become increasingly important to maintaining comfortable lighting
levels for all types of spaces. Technical
experts at ALA closely reviewed this
information and made adjustments to
this section of the LA courses as well.
To fit with the updated courses and
Jacobson Takes Over as ALA
President and CEO this Month
In January, Eric Jacobson, CAE, will take over as ALA
president and CEO. Jacobson
accepted the position early
last year when current ALA
President and CEO Dick
Upton, CCE, announced he
would be retiring at the start of
2015. Upon Upton’s announcement, the ALA Board of Governors voted
to name Jacobson as his successor.
Jacobson originally joined ALA in
January 1994, when ALA was reorganized
with an in-house professional staff.
After graduating from Baylor University,
he served as an appointee to the U.S.
Department of Labor (DOL) by President
George Bush for three and a half years.
While with the DOL, Jacobson served as
a senior intergovernmental affairs officer,
where he acted as a liaison to trade associations and managed the DOL regional
During his time with ALA, Jacobson
has assisted in growing the association’s
membership from 460 to over
1,400 members, an increase
of more than 200 percent.
Jacobson has been engaged
in most aspects of ALA programming, including working
with Upton to orchestrate the
Annual ALA Washington D.C.
Mission, which has significant
interface with members of congress.
Jacobson has worked closely with
Upton to prepare for his new role and
is looking forward to his new responsibilities. “It is a great privilege to serve the
membership in my new role and to help
lead the lighting industry alongside our
members,” Jacobson said. “As ALA moves
forward, I want to ensure we utilize the
ALA community and provide opportunities that drive members’ success. Even
though there has been a great technological transformation in the lighting industry,
our strength lies in the relationships that
we have developed and built, and we are
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