Embracing Smart Home Technology
for Business Success
Conference Panel will Challenge Attendees
to Prepare for the Connected World
In 2017, 130 million smart home products are expected to be sold, an increase
of 65 percent over 2016. By 2020, it is projected 20 billion devices will be
connected. The numbers do not lie, we are living in a connected world.
At the ALA Annual Conference in Vancouver, on Monday, Sept. 11, attendees
will hear from a panel of experts on how lighting and associated products fit
into the emerging connected home world. During this presentation, panelists
will challenge the audience to think differently and prepare for the connected
Connected and smart home technologies are not just emerging in the world
around us, these products are already integrated into most of our daily lives.
Through information on the technical background, visions into the future, and
a look back at history, this panel will awaken audiences to the paradigm shift
The panel will consist of such experts as Michael Smith, vice president of
sales for Lutron Electronics; David Kaiserman, president of Lennar Homes; and
Gerard Lynch, founder of System 7 Solutions, which recently merged with New
England-based lighting showroom, Wolfers, Inc. Additional connected home
specialists from top companies, such as Nest, are also expected to attend.
Through discussions about their background and experiences in the industry,
these experts will discuss the role of lighting in this new, connected world, as
well as the opportunities being created in a rapidly changing marketplace.
They will explain to attendees why companies must recognize this shift
and change their business models to take advantage of the incredible
opportunities for growth provided by these technological advancements.
With recent announcements, such as Lennar’s plans to standardize automation
on 30,000 homes with a technology package, it is clear the home building
industry is rapidly moving in the direction of connected products across the
board. This creates ample opportunities for lighting showrooms to expand their
sales. From partnerships with builders to increased sales in quality lighting and
control products, the possibilities for a well-prepared showroom are endless.
The conference panelists hope to generate one of ALA’s most forward-thinking and thought-provoking presentation’s to date, which will
encourages attendees to take the next step forward and join the
connected home revolution.
To register for ALA’s Annual Conference and take part in this ground-breaking
discussion, visit ALAConference.com.
ALA Annual D.C. Fly-in a Success
ALA members and staff visited Washington, D.C., May 17-18, for the
association’s annual fly-in. With the great deal of activity going on
in Washington today, the meetings and events did not disappoint.
Participating members were able to witness the legislative process
unfold firsthand as they took to the Hill to discuss important issues
impacting the lighting industry today.
Educating members of Congress and their staff about the harmful
effects of the Border Adjustment Tax (BAT) was priority number
one in the House. Michael Estrin, CLMR, owner of Estrin Sales
Agency, effectively reminded the politicos that lighting is a part
of every person’s life; therefore, if the BAT were to go into effect,
everyone would be impacted.
At a time when retail stores are hurting for foot traffic, retailers and
distributors explained how the BAT would hinder their ability to
survive, especially since they are already at a disadvantage because
of the many online retailers that do not collect sales tax.
The statistics on the price increases of everyday consumer goods
because of the BAT are staggering. During the fly-in, ALA met with
the chief tax counsel for the Committee on Ways and Means to talk
about the small-business nature of the industry and how lighting
products would also experience drastic price increases. The
message was well received and ALA was asked to stay engaged on
the issue of comprehensive tax reform.
In addition to the BAT, ALA also advocated for Senate action on a
bill to exempt LEDs from a Department of Energy rule on external
power supplies (the House has already passed the measure). ALA
continued to emphasize the need to modernize the Energy Policy
and Conservation Act of 1975 – the base energy law impacting the
Finally, ALA successfully lobbied on the need for Congress to finally
take action on the Remote Transactions Parity Act/Marketplace
Fairness Coalition by picking up two new cosponsors in the House.
However, much work is left to be done on this critical issue.
In addition to 25 appointments on Capitol Hill, members received
presentations from ENERGY STAR program staff, the Appliance
Standards Awareness Project – an energy-efficiency advocacy
group, Americans for Affordable Products – a group opposing the
BAT, and the Marketplace Fairness Coalition.
From left: Eric Weidemer, Hinkley Lighting; Michael Estrin, Estrin Sales Agency; Sen.
Rob Portman (R-OH); Eric Jacobson, ALA; Terry McGowan, ALA; and Larry King, Capital
Lighting meet to discuss issues a;ecting the industry.
JULY/AUGUST 2017 VOLUME 46 • NUMBER 10 americanlightingassoc.com
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