IN THIS ISSUE
2 Technology/Government Affairs
4 Association News
6 2014 ALA Annual Conference
10 Education/Training
12 Member News
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.
July/August 2014 • Volume 44, No. 4 www.americanlightingassoc.com
Light Watch
Mark your calendars now for these
upcoming lighting events.
July 17
Live Webinar: Cost Calculations
Without a Computer
Instructor: Daniel Blitzer
Credit: 1 CLC Hour
Sponsor: Access Lighting Corporation
August 21
Live Webinar: The Facts and Myths of
CFL and LED Lighting
Instructor: Joe Rey-Barreau, AIA, IES
Credit: 1 CLC Hour
Sept. 14-16
ALA Annual Conference
Nashville, Tenn.
See Sponsors on Page 6
Jan. 14 -18, 2015
Dallas International Lighting Market
Dallas Market Center
Continued on Page 9
Continued on Page 14
Continued on Page 15
CEC Title 24
Standards
Effective July 1
Beginning July 1, 2014, the light- ing requirements of the 2013
California Energy Commission’s
(CEC) Building Energy Efficiency
Standards, also known as “Title 24,”
become effective. The 2013 Standards
(Title 24, Part 1, Chapter 10 and Part
6, and affective provisions in Part 11)
were originally slated to go into effect
Jan. 1, 2014; however, at the CEC’s
Business Meeting on December 11,
2013, the effective date was postponed
to July 1, 2014. This delay was put
in place to accomdate the CEC 2013
Public Domain Compliance Software,
which must be used to complete the
performance compliance approach of
the 2013 Standards.
The Title 24 standards describe new
requirements for permanently wired
residential lighting fixtures installed in
new homes or as part of remodeling
projects. There are now, and will continue to be, two categories of lighting
fixtures under the new standard: (1)
High Efficacy and ( 2) Low Efficacy.
The standard requires that a certain
number or percentage of High Efficacy
fixtures be installed in each room type
of every residential project. Therefore,
manufacturers will have to test, list
and mark fixtures accordingly.
On May 13, 2014, Dick Upton,
CCE, ALA president and CEO,
and Clark Linstone, CFO of Lamps
Plus and chairman of ALA’s Board
of Governors, authored a letter to
members of the CEC regarding the
2013 Title 24 Standards. The letter
focused on the new color and efficacy
standards for LED luminaires. After
discussing the standards with numerous ALA fixture manufacturers who
ALA Conference Committee Shines
a Spotlight on this Year’s Event
With a host city that
continually tops
international travel
destination lists,
presentations from
industry experts,
and unbeatable networking opportunities, the 2014 ALA
Annual Conference
is sure to be one of
the Association’s
best yet. The
ALA Conference
Committee has
worked tirelessly to
ensure the event, which will be held Sept.
14-16, at the Omni Nashville Hotel, has
something for everyone in the lighting
industry.
The Conference Committee consists
of dedicated ALA members, all of whom
have personally experienced how ALA
can help their business. To gain some
insight into the reasons ALA members
not only attend the annual conference,
but continue to return year after year,
ALA Manager of Communications
Raelle Smiley spoke
with committee
members about
their experiences
with the event.
She found that
each committee
member had a
unique outlook on
the event, yet they
all shared one common theme - the
knowledge and
skills they gain at
conference help
their businesses.
Learning Opportunities You
Won’t Find Anywhere Else
On Monday and Tuesday, Conference
is packed with educational seminars and
presentations. This year’s line-up will
include topics ranging from technological
advancements in lighting products to sales
tips from top-performing showrooms.
Elise Severson, CLC, CLMR, partner
at Lytestyles, looks forward to the tech-centered learning opportunities, stating,
Michael Weems Hired to Take Over as
ALA VP of Government Affairs
The American Lighting Association announces
the hiring of Michael
Weems as Vice President of
Government Affiars. He began his duties June 16, 2014.
Weems comes to ALA from
the office of Congressman
Joe Barton (TX- 6), where he
has worked since 2005. His
most recent position was the key role of
legislative director.
Through his work in Barton’s office,
Weems gained extensive experience in
legislative matters, particularly in the
area of energy and commerce. As leg-
islative director, he served
as the primary liaison
between Barton’s office
and the House Energy and
Commerce Committee,
of which Barton is the
Chairman Emeritus. During
his time on Barton’s staff,
Weems was involved in all
legislation related to eneregy
efficiency and development. He has
an in-depth knowledge of the internal
workings of Washington, D.C., and the
necessary skills to help ALA advance
industry matters.
TUNE UP YOUR
LIGHTING
KNOWLEDGE
ALA CONFERENCE PAGE 6
