IN THIS ISSUE

2 Technology/Government Affairs

5 June Market

6 Business Success

8 2015 ALA Annual Conference

10 Association News

12 Education/Training

14 Member News

The American Lighting Association
is a trade association representing
the lighting and ceiling fan
industries, serving members and
their customers, and working to
protect and advance the industries,
while promoting the sale and
application of quality lighting and
ceiling fan products.

May/June 2015 • Volume 45, No. 3 www.americanlightingassoc.com

ALA Announces New Keynote Speaker Format for Conference

ALA recently announced a variety of changes to the schedule and events for the 2015 ALA Annual Conference in Huntington Beach, Calif., Oct. 1-3.

“It is our goal to continue to increase
the bottom-line value of the conference,”
said Beth Bentley, ALA director of confer-
ences. “For 2015 and the years to come,
we are planning to implement exciting
changes to keep content fresh and ensure
our members are getting the most out of
their experience.”
One exciting new aspect of the confer-
ence changes is a new format for the
Opening Breakfast keynote presentations,
which will be held this year on Friday, Oct.

2. Rather than featuring one main speaker, the keynote address will be broken down into three, shorter presentations. The goal of these speeches will be to share ideas related to the industry in the most innovative and engaging ways possible, in hopes attendees will continue the conversation throughout conference and take these ideas home to apply to their daily lives.

The following topics will be discussed.

Reshaping the Workplace

As founder and Chief Movement
Officer of FutureSight Labs, Seth
Mattison’s presentations bring an entirely
unexpected perspective on the future of
work, talent, innovation, and the power of
relationships. Mattison has a passion for
helping to create greater understanding
and collaboration in today’s workplace.

Through his presentations, he offers participants actionable content that can immediately impact business performance.

For his conference keynote presentations, Mattison will offer a presentation titled, “The Shift: Reshaping the Workplace by Transforming Leadership.” As Mattison explains, companies built to survive the future are no accident; they are the result of deliberate business design decisions. This requires recognizing the elevated state of disruption and fundamental shift taking place in the world of work.

In his talk, Mattison will explain why it is
time to go “all in” and be laser focused on
building a new company culture and new
leadership practices. Mattison will ask at-
tendees, “The future is now. Are you ready
for the transformation?”

HOUZZ Trends Revealed

David Mayer is the Director of Community at Houzz, an innovative residential design platform and community.

Mayer was featured on the season three premier of the hit ABC show “Shark Tank,” where he was offered funding from billionaire Mark Cuban. Mayer holds several design and utility patents and has won the prestigious Red Dot Award for Product Design.

Mayer’s talk, titled “HOUZZ Trends,” will cover the projects and products your future clients will be asking for as he shares the top home trends. The presentation will cover actionable steps you can take to maximize your exposure over this growing social media platform.

Living a Life of Impact

Senofsky is the owner of LED Inspirations, where the motto is to Innovate, Serve and Illuminate. Prior to developing LED Inspirations, Senofsky graduated from Texas A&M University with a B.S. in Electrical Engineering. In

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Fleco Industries and ALA
Establish Larry Sayah Innovation
and Entrepreneurial Fund

Thurs., March 19, Jon Sayah, president, and Richard Sayah, vice president, of Fleco Industries met with Eric Jacobson, ALA president and CEO, to establish the Larry Sayah Innovation and Entrepreneurial Fund.

The Fund recognizes
Larry Sayah’s fifty-plus year
career and continuing
dedication to providing creative and en-
trepreneurial innovations to the lighting
industry. The Sayah cousins, who have
worked together with Larry for the past
twelve years, believe the rapid changes
taking place in the industry
today require as many
inspired, dedicated lighting
professionals as possible.

“Our focus around encouraging innovation has been a long-standing practice for Larry Sayah in our company,” said Jon.

“Richard and I feel this fund
will be an incredible way
to recognize the amazing
things people all across the industry are
doing to inspire innovation during this
critical period of change.”
“In 1964, Larry Sayah purchased

Mayer Senofsky Mattison
From Left: Eric Jacobson, Richard
Sayah and Jon Sayah at the
Lights Fantastic Pro Showroom.

History Channel’s
“Operation Build”
Features ALA,
Lighting in the
Home

Joe Rey-Barreau, ALA’s education instructor, and the hosts of The History Channel’s “Operation Build” TV Show visited Herman and Adele Lebersfeld’s home for a taping of a special segment on how to light up your house. The show, made possible by the ALA BiNational Advertising and PR Program, aired on the History Channel April 18 and on H2 April

25, and can be watched again on ALA’s You Tube Channel or website.

“Operation Build” is a half hour television series that travels all over the country and around the world discovering great home improvement concepts in renovations, remodels, and do-it-yourself projects. The show is part history…part reality…and part building technology.

“With this program airing on The History Channel and the rapid technological changes happening in our industry, the show was a good fit for both parties.

It allowed us to talk about LEDs and how lighting can dramatically improve one’s home and the reasons why one should work with their local ALA showroom member,” said Larry Lauck, ALA’s vice president of communications.

Rey-Barreau walked throughout the home with the hosts commenting on the various fixtures, the importance of layering, using dimming controls with LEDS as well as explaining the latest lighting