IN THIS ISSUE

2 Technology/Government Affairs

5 Business Success

7 2015 ALA Annual Conference

10 Association News

12 Education/Training

14 Member News

The American Lighting Association
is a trade association representing
the lighting and ceiling fan
industries, serving members and
their customers, and working to
protect and advance the industries,
while promoting the sale and
application of quality lighting and
ceiling fan products.

September/October 2015 • Volume 45, No. 5 www.americanlightingassoc.com

ALA, Lighting
Trends Featured
on American
Airlines

During the months of October and November 2015, a special, two-minute video segment highlighting the trends featured in the 2015 Lighting magazine will be shown on American Airlines in-flight entertainment.

The video will air on American Airlines TALK BUSINESS 360 television program on over 5,800 first and business class flights, reaching

226,000 travelers. The video will also be available on the program’s website, talkbusiness360.com.

This special segment will allow the association to reach a new market of consumers during a time when it really matters.

“The months of October and November are the perfect time to be advertising home renovation products like lighting,” said Larry Lauck, ALA vice president, communications.

“Passengers traveling on American Airlines will be exposed to beautiful lighting images and ideas just in time for the holiday season. Lighting is a quick and easy way to update any

Continued on Page 15

ALA Conference App Now Available
Across all Platforms

The 2015 ALA Conference App is currently available for download on all Apple and Android devices.

The app features key conference information, including a full, customizable schedule, speaker information and handouts, maps of the event site, exhibitor information, and a social community platform by which attendees can connect with each other.

The app was officially launched during the June Dallas International Lighting Market, and the association is already seeing the momentum building.

“We are excited to see that many
members have already downloaded the
app,” said Eric Jacobson, ALA president
and CEO. “Conference attendees
are already connecting with each
other through the app’s social
platform, customizing their pro-
files and creating their personal
event schedules. These features
and more will truly help at-
tendees get the most out of their
conference experience.”
The app is free to download
for all 2015 ALA Conference attendees,
and can be located by searching “2015

ALA Conference” in the Apple and Google Play stores, or online by visiting ddut.ch/2015ala. Attendees should look for the 2015 Conference artwork with the surfboard and kite, and the navy blue ALA thumbnail image to ensure they are downloading the correct app.

Pillars of the Industry to be Honored
at ALA Annual Conference

This year’s Pillars of the Industry award recipients will be honored during the 2015 ALA Annual Conference in Huntington Beach, Calif.

The winners include Andy Burns, CLC, LC, CLMR, partner at Triple C Lighting and Controls; Jeff Dross, corporate director, education and industry trends, at Kichler Lighting; and Bob Warmbold, CLC, owner of Accent Lighting.

The Pillar of the Industry awards recognize ALA members for their unique and meaningful service to advance the lighting industry, as well as ALA’s programs and mission during the previous 18 months. Award recipients are nom-minated by ALA members and staff and selected by the ALA Awards Committee.

Andy Burns, CLC, LC, CLMR

Burns began his career in lighting in 1988, with Penny Lighting Sales, a Manufacturers Representative firm owned by his mother, Penny Burns Klein. The Burns family sold the company to Triple C Lighting and Controls in 2003, where Burns has worked since.

During his time with Triple C, Burns
has worked his way up to the position of
partner at the company.

Burns has been an active member of ALA for many years, serving on multiple committees. He currently serves on the ALA Board of Governors and will be up for election to serve his second three-year term on the board in December

2015. Since 2010, Burns has played an active role serving on the Manufacturers Representatives Steering Committee and served as Chair of the Officers Nominating Committee in 2012.

In addition to his active roles in ALA, Burns has been recognized for his outstanding work by the Illuminating Engineering Society, receiving the Award of Merit in 2006, 2008, 2009 and 2011.

Burns is also a supporter of educational
and professional programs across the
industry. In 2007, he earned his Lighting
Certified designation from the National
Council on Qualifications for the
Lighting Profession. In 2001, he received
his ALA Certified Lighting Consultant
designation and later his Certified
Lighting Manufacturers Representative
designation.

Jeffrey R. Dross

Dross began his career in residential lighting in 1974 while studying architecture. Currently, Dross serves as corporate director, education and industry trends, and media spokesman at Kichler Lighting in Cleveland, Ohio. Prior to that, he was primarily concerned with running engineering for the company for 25 years. He has also been involved in many other facets of the business, including landscape, systems and energy-efficient lighting product management, QA, graphics, production trouble-shoot-ing, and an ERP implementation.

In his curent position, Dross lectures to professional organizations, including ALA, and has authored a number of articles about lighting for trade publications, consumer magazines and web journalism.